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    CONNECTIONS / Attio / Attio to Snap Leads CAPI

    Your Attio workspace lists, wired to Snapchat qualified-lead reporting.

    Connect Attio and point Signals at your Attio workspace lists; it sends qualified-lead events so Snapchat bids toward leads that convert offline as records change, hashed and consent-checked for Snapchat.

    Talk to our team Explore the setup

    attio -> snap-lead-gen-capi :: live

    1. ● attio → snap.capi :: live
    2. > read lead_pipeline rows=15,948
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 12,120 matched

    WHAT THIS ENABLES

    Attio to Snapchat Leads CAPI

    Snapchat Leads CAPI for Attio: Signals sends qualified-lead events so Snapchat bids toward leads that convert offline straight from your Attio workspace lists, hashed and consent-screened as records change.

    • Qualified-lead and pipeline signals from your Attio workspace lists activated for Snapchat, as Signals sends qualified-lead events so Snapchat bids toward leads that convert offline.
    • Snapchat optimizing on qualified leads instead of raw submissions, drawn from your Attio workspace lists by RevOps teams running Attio.

    WHAT FLOWS WHERE

    Attio to Lead Gen CAPI, mapped.

    Signals reads the qualified-lead and pipeline signals from your Attio workspace lists as records change, hashes and screens each record, and posts the lead conversions to Snapchat's Leads Conversions API, keeping qualified-lead signals in view.

    Signals reads the qualified-lead and pipeline signals from your Attio workspace lists as records change, hashes and screens each record, and posts the lead conversions to Snapchat's Leads Conversions API, keeping qualified-lead signals in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat lead-gen advertisers qualifying leads after the form, with the records already in Attio records, lists, and workspace objects.

    RevOps teams running Attio activating Snapchat qualified-lead reporting straight from Attio workspace lists.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Attio, reading only your Attio workspace lists to feed Snapchat's Leads Conversions API, sized for qualified-lead signals.

    2. Map

      Signals reads your Attio workspace lists, and its columns map to Snapchat's Leads Conversions API in the visual mapper, hashed and checked for qualified-lead signals.

    3. Deliver

      On each run, Signals pulls your Attio workspace lists, sends qualified-lead events so Snapchat bids toward leads that convert offline, and sends only the records that changed, with qualified-lead signals in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Snapchat optimizing on qualified leads instead of raw submissions on every run, as Signals reads your Attio workspace lists and sends only the records that changed.

    Spend steered toward leads that qualify from your Attio workspace lists, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Snapchat's Leads Conversions API on qualified-lead signals, straight out of your Attio workspace lists.

    ON THE WIRE

    What Lead Gen CAPI actually receives.

    signals :: attio.snap-lead-gen-capi :: wire

    1. ● signals :: event payload
    2. > POST /v2/conversion source=attio.lead_pipeline
    3. event_type "QUALIFIED_LEAD" · event_conversion_type "OFFLINE"
    4. hashed_email "4ac910…" · hashed_phone_number "7e30bc…"
    5. timestamp 1783972327
    6. ✓ accepted · match=true
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    FAQ

    Asked on almost every call.

    How often does the Attio Snap Leads CAPI sync run?

    The pace follows your Attio workspace lists: Signals sends changes from Attio to Snapchat as records change. Because it sends only the records that changed, Snapchat optimizing on qualified leads instead of raw submissions stays current while RevOps teams running Attio keep qualified-lead signals in view. Delivery needs no export and no manual upload.

    What match rate should a Attio-sourced Snap Leads CAPI batch expect?

    Coverage of hashed identifiers across your Attio workspace lists decides it, and RevOps teams running Attio own that inside Attio. A live email or phone matches into Snapchat; neither, and it will not. First-run feedback flags qualified-lead signals, which RevOps teams running Attio then raise inside your Attio workspace lists.

    NEXT STEP

    Attio to Snap Leads CAPI, in production this week.

    Talk to our team All Attio use cases