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    CONNECTIONS / MariaDB / MariaDB to Snap Leads CAPI

    MariaDB tables into Snapchat, built for Snapchat qualified-lead reporting.

    Signals reads your MariaDB tables through a read-only database user scoped to the MariaDB tables you name, then sends qualified-lead events so Snapchat bids toward leads that convert offline so Snapchat sees lead conversions without an export.

    Talk to our team Explore the setup

    mariadb -> snap-lead-gen-capi :: live

    1. ● mariadb → snap.capi :: live
    2. > read lead_pipeline rows=12,245
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 9,918 matched

    WHAT THIS ENABLES

    MariaDB to Snapchat Leads CAPI

    Snapchat Leads CAPI for MariaDB: Signals sends qualified-lead events so Snapchat bids toward leads that convert offline straight from your MariaDB tables, hashed and consent-screened each time the read runs.

    • Signals sends qualified-lead events so Snapchat bids toward leads that convert offline, reading your MariaDB tables each time the read runs.
    • Spend steered toward leads that qualify, with no export step out of your MariaDB tables.

    WHAT FLOWS WHERE

    MariaDB to Lead Gen CAPI, mapped.

    Each sync hands the qualified-lead and pipeline signals from your MariaDB tables to Signals, which hashes and filters every record, then Snapchat's Leads Conversions API logs the lead conversions for qualified-lead signals.

    Each sync hands the qualified-lead and pipeline signals from your MariaDB tables to Signals, which hashes and filters every record, then Snapchat's Leads Conversions API logs the lead conversions for qualified-lead signals.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat lead-gen advertisers qualifying leads after the form, working out of MariaDB tables and views.

    Engineering teams running MariaDB who need Snapchat optimizing on qualified leads instead of raw submissions out of MariaDB tables.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only database user scoped to the MariaDB tables you name, mapped to Snapchat's Leads Conversions API and tuned for qualified-lead signals.

    2. Map

      Columns from your MariaDB tables align to Snapchat's Leads Conversions API in the visual mapper, hashed as the read runs and checked for qualified-lead signals.

    3. Deliver

      Each time the read runs, Signals reads your MariaDB tables and sends qualified-lead events so Snapchat bids toward leads that convert offline, reads only the records changed since the last run, with qualified-lead signals watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Snapchat optimizing on qualified leads instead of raw submissions from your MariaDB tables, delivered each time the read runs.

    Spend steered toward leads that qualify out of your MariaDB tables, delivered each time the read runs without read load on the database climbing.

    Match feedback on qualified-lead signals from Snapchat's Leads Conversions API each run, tied back to your MariaDB tables.

    ON THE WIRE

    What Lead Gen CAPI actually receives.

    signals :: mariadb.snap-lead-gen-capi :: wire

    1. ● signals :: event payload
    2. > POST /v2/conversion source=mariadb.lead_pipeline
    3. event_type "QUALIFIED_LEAD" · event_conversion_type "OFFLINE"
    4. hashed_email "4ac910…" · hashed_phone_number "7e30bc…"
    5. timestamp 1783907298
    6. ✓ accepted · match=true
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    FAQ

    Asked on almost every call.

    How often does the MariaDB Snap Leads CAPI sync run?

    You set the cadence, from near-real-time to a nightly MariaDB sync of your MariaDB tables into Snapchat. Since Signals reads only the records changed since the last run, Snapchat optimizing on qualified leads instead of raw submissions keeps pace and engineering teams running MariaDB watch qualified-lead signals. One scoped connection sets it up, cadence adjustable later.

    What match rate should a MariaDB-sourced Snap Leads CAPI batch expect?

    Match rate follows identifier coverage in your MariaDB tables, which engineering teams running MariaDB control, not MariaDB itself. A record with a current hashed email or phone matches for Snapchat; one missing both cannot. First-run feedback from Leads Conversions API pinpoints qualified-lead signals, the number engineering teams running MariaDB tune against.

    NEXT STEP

    MariaDB to Snap Leads CAPI, in production this week.

    Talk to our team All MariaDB use cases