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    CONNECTIONS / Cockroach / Cockroach to Snap Leads CAPI

    From Cockroach tables to Snapchat qualified-lead reporting.

    Connect Cockroach and point Signals at your Cockroach tables; it sends qualified-lead events so Snapchat bids toward leads that convert offline each time the read runs, hashed and consent-checked for Snapchat.

    Talk to our team Explore the setup

    cockroach -> snap-lead-gen-capi :: live

    1. ● cockroach → snap.capi :: live
    2. > read lead_pipeline rows=63,785
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 53,579 matched

    WHAT THIS ENABLES

    Cockroach to Snapchat Leads CAPI

    Snapchat Leads CAPI for Cockroach: Signals sends qualified-lead events so Snapchat bids toward leads that convert offline straight from your Cockroach tables, hashed and consent-screened each time the read runs.

    • Qualified-lead and pipeline signals from your Cockroach tables activated for Snapchat, as Signals sends qualified-lead events so Snapchat bids toward leads that convert offline.
    • Snapchat optimizing on qualified leads instead of raw submissions, drawn from your Cockroach tables by platform teams running CockroachDB.

    WHAT FLOWS WHERE

    Cockroach to Lead Gen CAPI, mapped.

    A scheduled read pulls the qualified-lead and pipeline signals from your Cockroach tables; Signals hashes and consent-screens each record before Snapchat's Leads Conversions API accepts the lead conversions for qualified-lead signals.

    A scheduled read pulls the qualified-lead and pipeline signals from your Cockroach tables; Signals hashes and consent-screens each record before Snapchat's Leads Conversions API accepts the lead conversions for qualified-lead signals.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat lead-gen advertisers qualifying leads after the form, with the records already in Cockroach tables and secondary indexes.

    Platform teams running CockroachDB activating Snapchat qualified-lead reporting straight from Cockroach tables.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only database user scoped to the Cockroach tables you name to feed Snapchat's Leads Conversions API, sized for qualified-lead signals.

    2. Map

      A scheduled read pulls your Cockroach tables, and its columns map to Snapchat's Leads Conversions API in the visual mapper, hashed and checked for qualified-lead signals.

    3. Deliver

      On each run, Signals pulls your Cockroach tables, sends qualified-lead events so Snapchat bids toward leads that convert offline, and reads only the records changed since the last run, with qualified-lead signals in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Snapchat optimizing on qualified leads instead of raw submissions on every run, as Signals reads your Cockroach tables and reads only the records changed since the last run.

    Spend steered toward leads that qualify from your Cockroach tables, with read load on the database steady because Signals reads only the records changed since the last run.

    A per-run match report from Snapchat's Leads Conversions API on qualified-lead signals, straight out of your Cockroach tables.

    ON THE WIRE

    What Lead Gen CAPI actually receives.

    signals :: cockroach.snap-lead-gen-capi :: wire

    1. ● signals :: event payload
    2. > POST /v2/conversion source=cockroach.lead_pipeline
    3. event_type "QUALIFIED_LEAD" · event_conversion_type "OFFLINE"
    4. hashed_email "4ac910…" · hashed_phone_number "7e30bc…"
    5. timestamp 1784360649
    6. ✓ accepted · match=true
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    FAQ

    Asked on almost every call.

    How often does the Cockroach Snap Leads CAPI sync run?

    The pace follows your Cockroach tables: Signals sends changes from Cockroach to Snapchat each time the read runs. Because it reads only the records changed since the last run, Snapchat optimizing on qualified leads instead of raw submissions stays current while platform teams running CockroachDB keep qualified-lead signals in view. Delivery needs no export and no manual upload.

    What match rate should a Cockroach-sourced Snap Leads CAPI batch expect?

    Coverage of hashed identifiers across your Cockroach tables decides it, and platform teams running CockroachDB own that inside Cockroach. A live email or phone matches into Snapchat; neither, and it will not. First-run feedback flags qualified-lead signals, which platform teams running CockroachDB then raise inside your Cockroach tables.

    NEXT STEP

    Cockroach to Snap Leads CAPI, in production this week.

    Talk to our team All Cockroach use cases