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    CONNECTIONS / Zithara / Zithara to Snap Leads CAPI

    From Zithara customer records to Snapchat qualified-lead reporting.

    Connect Zithara and point Signals at your Zithara customer records; it sends qualified-lead events so Snapchat bids toward leads that convert offline as records change, hashed and consent-checked for Snapchat.

    Talk to our team Explore the setup

    zithara -> snap-lead-gen-capi :: live

    1. ● zithara → snap.capi :: live
    2. > read lead_pipeline rows=42,383
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 38,145 matched

    WHAT THIS ENABLES

    Zithara to Snapchat Leads CAPI

    Zithara to Snapchat Leads CAPI: your Zithara customer records, hashed and consent-checked, feed Snapchat as Signals sends qualified-lead events so Snapchat bids toward leads that convert offline as records change.

    • Qualified-lead and pipeline signals from your Zithara customer records activated for Snapchat, as Signals sends qualified-lead events so Snapchat bids toward leads that convert offline.
    • Snapchat optimizing on qualified leads instead of raw submissions, drawn from your Zithara customer records by retail CRM teams running Zithara.

    WHAT FLOWS WHERE

    Zithara to Lead Gen CAPI, mapped.

    Each sync hands the qualified-lead and pipeline signals from your Zithara customer records to Signals, which hashes and filters every record, then Snapchat's Leads Conversions API logs the lead conversions for qualified-lead signals.

    Each sync hands the qualified-lead and pipeline signals from your Zithara customer records to Signals, which hashes and filters every record, then Snapchat's Leads Conversions API logs the lead conversions for qualified-lead signals.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat lead-gen advertisers qualifying leads after the form, with the records already in Zithara customer and loyalty records.

    Retail CRM teams running Zithara activating Snapchat qualified-lead reporting straight from Zithara customer records.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Zithara, reading only your Zithara customer records to feed Snapchat's Leads Conversions API, sized for qualified-lead signals.

    2. Map

      Signals reads your Zithara customer records, and its columns map to Snapchat's Leads Conversions API in the visual mapper, hashed and checked for qualified-lead signals.

    3. Deliver

      On each run, Signals pulls your Zithara customer records, sends qualified-lead events so Snapchat bids toward leads that convert offline, and sends only the records that changed, with qualified-lead signals in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Snapchat optimizing on qualified leads instead of raw submissions on every run, as Signals reads your Zithara customer records and sends only the records that changed.

    Spend steered toward leads that qualify from your Zithara customer records, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Snapchat's Leads Conversions API on qualified-lead signals, straight out of your Zithara customer records.

    ON THE WIRE

    What Lead Gen CAPI actually receives.

    signals :: zithara.snap-lead-gen-capi :: wire

    1. ● signals :: event payload
    2. > POST /v2/conversion source=zithara.lead_pipeline
    3. event_type "QUALIFIED_LEAD" · event_conversion_type "OFFLINE"
    4. hashed_email "4ac910…" · hashed_phone_number "7e30bc…"
    5. timestamp 1784145609
    6. ✓ accepted · match=true
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    FAQ

    Asked on almost every call.

    How often does the Zithara Snap Leads CAPI sync run?

    You set the cadence, from near-real-time to a nightly Zithara sync of your Zithara customer records into Snapchat. Since Signals sends only the records that changed, Snapchat optimizing on qualified leads instead of raw submissions keeps pace and retail CRM teams running Zithara watch qualified-lead signals. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Zithara-sourced Snap Leads CAPI batch expect?

    In Zithara, match rate tracks the email and phone quality your Zithara customer records carry. Clean identifiers land for Snapchat; blank ones never will. The first Leads Conversions API report shows retail CRM teams running Zithara where qualified-lead signals needs work, a data-quality task handled in Zithara.

    NEXT STEP

    Zithara to Snap Leads CAPI, in production this week.

    Talk to our team All Zithara use cases