Destinations

A destination is a platform Signals delivers data to over its server-side API: conversion events to Conversions API (CAPI) endpoints, membership changes to audience APIs, and offline outcomes to upload endpoints. Signals handles normalization, hashing, deduplication keys, and consent parameters per destination, so every platform receives data in the exact format it expects.

How delivery works

1. Events from your connected sources are validated and processed once, centrally.
2. For each destination connection, Signals maps the canonical event onto the platform’s API format: event names, identifier fields, dedup keys, and consent parameters.
3. Delivery is server-to-server with retries. Failures surface in monitoring with the destination’s error message. See Monitoring & alerts.

Destination categories

• Web Conversions: website events delivered to CAPI-style endpoints for attribution and optimization.
• Offline Conversions: in-store and other offline outcomes uploaded for campaign measurement.
• Lead Conversions: CRM funnel milestones delivered so platforms optimize for lead quality.
• Custom Audience: customer list membership synced for targeting, suppression, and lookalikes.
• App Conversions: app install and in-app events delivered server-side.

Each category maps to a use case, and the compatibility matrix on every page derives from that mapping.

All destinations

Filter destinations by name

• Web ConversionsGoogle Enhanced ConversionsImprove Google Ads conversion measurement with hashed first-party data.
• Web ConversionsLinkedIn Conversions APISend website conversions to LinkedIn Ads server-side.
• Web ConversionsMeta Conversions APISend website conversions to Meta server-side for Facebook and Instagram campaigns.
• Web ConversionsOpenAI Conversions APISend website conversions to OpenAI for ad measurement.
• Web ConversionsPinterest Conversions APISend website conversions to Pinterest Ads server-side.
• Web ConversionsReddit Conversions APISend website conversions to Reddit Ads server-side.
• Web ConversionsSnapchat Conversions APISend website conversions to Snapchat Ads server-side.
• Web ConversionsTikTok Events APISend website conversions to TikTok Ads server-side.
• Web ConversionsX Conversions APISend website conversions to X Ads server-side.
• Messaging ConversionsMeta Instagram Conversions APIReport Instagram conversation outcomes to Meta so Click to Instagram campaigns optimize on results.
• Messaging ConversionsMeta Messenger Conversions APIReport Messenger conversation outcomes to Meta so Click to Messenger campaigns optimize on results.
• Messaging ConversionsMeta WhatsApp Conversions APIReport WhatsApp conversation outcomes to Meta so Click to WhatsApp campaigns optimize on results.
• App ConversionsMeta App Conversions APISend app install and in-app events to Meta server-side.
• App ConversionsSnapchat App Conversions APISend app events to Snapchat Ads server-side.
• App ConversionsTikTok App Events APISend app events to TikTok Ads server-side.
• Offline ConversionsGoogle Offline Conversions APIImport offline conversions into Google Ads with click identifiers.
• Offline ConversionsGoogle Store SalesUpload in-store sales data to Google Ads for store sales measurement.
• Offline ConversionsLinkedIn Offline Conversions APIAttribute offline outcomes to LinkedIn campaigns.
• Offline ConversionsMeta Offline Conversions APISend offline purchases and store visits to Meta.
• Offline ConversionsOpenAI Offline Conversions APIAttribute offline outcomes to OpenAI ad placements.
• Offline ConversionsSnapchat Offline Conversions APISend offline conversions to Snapchat Ads.
• Offline ConversionsTikTok Offline Events APISend offline purchase events to TikTok Ads.
• Lead ConversionsGoogle Enhanced Conversions for LeadsSend CRM lead outcomes to Google Ads using hashed user data rather than click IDs.
• Lead ConversionsLinkedIn Leads Conversions APISend CRM lead stage changes to LinkedIn for lead optimization.
• Lead ConversionsMeta Conversions API for CRMSend CRM lead funnel events to Meta to optimize for quality leads.
• Lead ConversionsSnapchat Leads Conversions APISend lead funnel events to Snapchat Ads.
• Lead ConversionsTikTok CRM IntegrationsSend CRM lead events to TikTok for lead campaign optimization.
• Custom AudienceGoogle Customer MatchSync customer lists to Google Ads Customer Match.
• Custom AudienceMeta Custom AudienceSync customer lists to Meta for targeting, suppression, and lookalikes.
• Custom AudienceSnapchat Custom AudienceSync customer lists to Snapchat Audience Match.
• Custom AudienceTikTok Custom AudienceSync customer lists to TikTok for audience targeting.
• Product CatalogGoogle Local Product InventoryKeep shop-level price and availability current for local inventory ads.
• Product CatalogGoogle Product CatalogKeep a Google Merchant Center catalog in sync with your product source of truth.
• CRMBitrix24Write captured leads into the Bitrix24 Leads section.
• CRMHubSpotWrite captured leads into HubSpot with the platform lead ID attached.
• CRMLeadSquaredWrite captured leads into the LeadSquared Leads module.
• CRMMicrosoft DynamicsWrite captured leads into Dynamics 365 with the platform lead ID attached.
• CRMSalesforceWrite captured leads into Salesforce with the platform lead ID attached.
• CRMZohoWrite captured leads into Zoho CRM with the platform lead ID attached.
• Files & deliveryEmailDeliver each captured lead to a nominated inbox as an email.
• Files & deliveryAWS S3Write captured leads as timestamped files to an Amazon S3 bucket.
• Files & deliveryFile FTPWrite captured leads as timestamped files to an FTP, SFTP, or FTPS server.
• Files & deliveryFile GCPWrite captured leads as timestamped objects to a Google Cloud Storage bucket.
• Files & deliveryGoogle SheetsAppend each captured lead as a row in a Google Sheets spreadsheet.
• Files & deliveryMicrosoft ExcelAppend each captured lead as a row in a Microsoft 365 workbook.
• Files & deliveryMySQLInsert each captured lead as a row in a MySQL table you own.
• Files & deliveryWhatsAppDeliver each captured lead to a WhatsApp number as a message.
• WarehouseGoogle BigQueryLand website and store event data in your own BigQuery dataset for analysis and modeling.
• AnalyticsGoogle Analytics 4Send website and store events to a GA4 property server-side, so they survive ad blockers and dropped page loads.
• AnalyticsMixpanelSend website and store events into a Mixpanel project for product analytics, with no export step.