CONNECTIONS / Wix
Wix Stores revenue, credited beyond the storefront.
Wix's built-in pixels handle basic on-site tracking for Meta and Google. Signals adds server-side delivery from the same Wix Stores order and checkout events to every platform you advertise on, plus hashed customer-list audiences, connected through a listing in the Wix App Market.
- ● wix :: signals live
- > Order placed value=68.00 USD
- > Checkout completed step=payment
- hash sha256(email,phone) pii=cleared
- route meta · google · tiktok · snap
- ✓ 4 destinations synced · match 79%
The signal Wix yields.
Every kind of signal that moves between Wix and the platforms, through one hashed, deduplicated route.
- Web conversions
- A Wix Stores order fires the same webhook path whether the shopper checked out on desktop or mobile, and it reaches every mapped destination server-side, not only the two Wix wires up natively.
- Offline conversions
- A refund posted in the Wix dashboard reconciles against the original order event, so a return does not leave a campaign credited for revenue that came back.
- Custom audiences
- Repeat-buyer and tagged segments defined in Wix Stores refresh as hashed audiences on a schedule, without anyone exporting a contact list by hand.
Pick your platform. Every use case for it, in one place.
Every way Wix data moves, grouped by platform and ranked by how many use cases Wix supports.
Google 4 
Meta 4 
Snap 3 
TikTok 3 
LinkedIn 2 
OpenAI 2 
Pinterest 1 
Reddit 1 
X 1 - Web conversions Google Enhanced Conversions Web events delivered as conversions, matched with hashed identifiers.
- Offline conversions Google Offline Conversions API Closed-won revenue and purchase records, matched back to campaigns as offline conversions.
- Offline conversions Google Store Sales Closed-won revenue and purchase records, matched back to campaigns as offline conversions.
- Custom audiences Google Customer Match Contact segments refreshed as hashed, scheduled audiences.
- Web conversions Meta Conversions API Web events delivered as conversions, matched with hashed identifiers.
- Web conversions Meta Messenger Conversions API Web events delivered as conversions, matched with hashed identifiers.
- Offline conversions Meta Offline Conversions API Closed-won revenue and purchase records, matched back to campaigns as offline conversions.
- Custom audiences Meta Custom Audience Contact segments refreshed as hashed, scheduled audiences.
- Web conversions Snapchat Conversions API Web events delivered as conversions, matched with hashed identifiers.
- Offline conversions Snapchat Offline Conversions API Closed-won revenue and purchase records, matched back to campaigns as offline conversions.
- Custom audiences Snapchat Custom Audience Contact segments refreshed as hashed, scheduled audiences.
- Web conversions TikTok Events API Web events delivered as conversions, matched with hashed identifiers.
- Offline conversions TikTok Offline Events API Closed-won revenue and purchase records, matched back to campaigns as offline conversions.
- Custom audiences TikTok Custom Audience Contact segments refreshed as hashed, scheduled audiences.
From authorization to delivered signal.
-
Connect
Signals added from the Wix App Market, authorized with scoped access to Wix Stores orders, checkout, and customer events. No code and no developer needed on the storefront side.
-
Map
Order, checkout, and customer events mapped to each destination's event or audience schema in the visual mapper.
-
Hash and dedupe
Identifiers hashed with SHA-256 and deduped against Wix's own Meta and Google pixel connections before delivery.
-
Go live
Server-side delivery to every mapped destination, verified in the live debugger before campaigns rely on it.
Wix questions, answered.
Do we need to remove Wix's built-in Meta or Google integration?
No. Wix's native pixel connections can stay for basic on-site tracking. Signals adds server-side delivery from the same order and checkout events, deduped against whatever pixel Wix already has wired up, so a sale is never counted twice toward the same campaign.
Does this need a developer to install?
No. Wix Stores runs entirely on Wix's own infrastructure, so the connection is a listing added from the Wix App Market with scoped permission to orders, checkout, and customer events. There is no theme code to edit and no server to configure.
Can Signals see custom fields set up in a Wix Stores checkout?
Yes, where the field is exposed through the Wix Stores order object. Custom checkout fields, order notes, and order attributes are all available to map in the visual mapper alongside the standard order and customer data, so a store-specific field does not get dropped just because it is not a default Wix Stores property.
What happens to guest checkouts with no account?
Whatever identifiers the order does carry, typically email or phone from the Wix Stores checkout form, are SHA-256 hashed at capture and used for matching. An order without either identifier still delivers as an event to every mapped destination, just with a lower match rate on the destinations that rely on identifier matching.
NEXT STEP
See your Wix data working in every ad platform.
Ready to enable a use case, or still mapping what Wix data could do? Our team helps you find the right place to start.
