CONNECTIONS / Wix / Wix to Meta CTM
Your Wix Stores orders, wired to Meta click-to-message conversions.
Signals reads your Wix Stores orders through scoped API access to Wix, reading only your Wix Stores orders, then credits orders that began in a WhatsApp or Messenger chat to the ad that started it so Meta sees web conversions without an export.
- ● wix → meta.ctm :: live
- > read web_orders rows=46,329
- hash sha256(email,phone) consent=filtered
- route meta deliver
- ✓ delivered · 36,600 matched
WHAT THIS ENABLES
Wix to Meta Click-to-Message
Wix to Meta Click-to-Message: your Wix Stores orders, hashed and consent-checked, feed Meta as Signals credits orders that began in a WhatsApp or Messenger chat to the ad that started it as orders complete.
- Signals credits orders that began in a WhatsApp or Messenger chat to the ad that started it, reading your Wix Stores orders as orders complete.
- Chat-started orders credited to the ad, with no export step out of your Wix Stores orders.
WHAT FLOWS WHERE
Wix to Click-to-Message, mapped.
Each sync hands the on-site purchase and checkout events from your Wix Stores orders to Signals, which hashes and filters every record, then Meta's Conversions API logs the web conversions for the ctwa_clid conversation match.
Each sync hands the on-site purchase and checkout events from your Wix Stores orders to Signals, which hashes and filters every record, then Meta's Conversions API logs the web conversions for the ctwa_clid conversation match.
Built for the teams that own the number.
Small merchants on Wix who need conversation-led sales tied back to the click-to-message ad out of Wix Stores orders.
From kickoff to verified events.
-
Connect
Scoped API access to Wix, reading only your Wix Stores orders, mapped to Meta's Conversions API and tuned for the ctwa_clid conversation match.
-
Map
Columns from your Wix Stores orders align to Meta's Conversions API in the visual mapper, hashed as each order syncs and checked for the ctwa_clid conversation match.
-
Deliver
As orders complete, Signals reads your Wix Stores orders and credits orders that began in a WhatsApp or Messenger chat to the ad that started it, sends only the orders that changed, with the ctwa_clid conversation match watched in the debugger.
What ships with this use case.
Conversation-led sales tied back to the click-to-message ad from your Wix Stores orders, delivered as orders complete.
Chat-started orders credited to the ad out of your Wix Stores orders, delivered as orders complete without API call volume climbing.
Match feedback on the ctwa_clid conversation match from Meta's Conversions API each run, tied back to your Wix Stores orders.
What Click-to-Message actually receives.
- ● signals :: event payload
- > POST /events source=wix.web_orders ctwa_clid=carried
- event_name "Purchase" · event_time 1784318380
- ph sha256 "9e21ab…"
- value 3735.00 · currency AED
- ✓ accepted · conversation matched
Adjacent moves on the same stack.
from Wix
Wix to Meta CAPI
Wix to Meta Conversions API: your Wix Stores orders, hashed and consent-checked, feed Meta…
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from Wix
Wix to Google EC Web
Wix to Google Enhanced Conversions: your Wix Stores orders, hashed and consent-checked,…
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BigCommerce to Meta CTM
Meta Click-to-Message for BigCommerce: Signals credits orders that began in a WhatsApp or…
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Meta Click-to-Message Ads
Meta's click-to-WhatsApp, click-to-Instagram, and click-to-Messenger ads start…
Learn moreAsked on almost every call.
How often does the Wix Meta CTM sync run?
Delivery tracks Wix, run by small merchants on Wix: a near-real-time or scheduled sync of your Wix Stores orders feeds Meta on that cadence. Each run sends only the orders that changed, so chat-started orders credited to the ad holds up on the ctwa_clid conversation match. The live debugger confirms every delivery inline.
What match rate should a Wix-sourced Meta CTM batch expect?
Coverage of hashed identifiers across your Wix Stores orders decides it, and small merchants on Wix own that inside Wix. A live email or phone matches into Meta; neither, and it will not. First-run feedback flags the ctwa_clid conversation match, which small merchants on Wix then raise inside your Wix Stores orders.
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