CONNECTIONS / Wix / Wix to TikTok Custom Audience
Your Wix Stores orders, wired to TikTok audience targeting.
Signals reads your Wix Stores orders through scoped API access to Wix, reading only your Wix Stores orders, then delivers first-party segments to TikTok as match-ready custom audiences so TikTok sees match-ready audiences without an export.
- ● wix → tiktok.audience :: live
- > read segments rows=27,040
- hash sha256(email,phone) consent=filtered
- route tiktok deliver
- ✓ delivered · 23,254 matched
WHAT THIS ENABLES
Wix to TikTok Custom Audience
Wix to TikTok Custom Audience: your Wix Stores orders, hashed and consent-checked, feed TikTok as Signals delivers first-party segments to TikTok as match-ready custom audiences as orders complete.
- Signals delivers first-party segments to TikTok as match-ready custom audiences, reading your Wix Stores orders as orders complete.
- Targeting that mirrors your live segment, with no export step out of your Wix Stores orders.
WHAT FLOWS WHERE
Wix to Custom Audience, mapped.
Each sync hands the customer segments from your Wix Stores orders to Signals, which hashes and filters every record, then TikTok's Custom Audience API logs the match-ready audiences for match quality on TikTok.
Each sync hands the customer segments from your Wix Stores orders to Signals, which hashes and filters every record, then TikTok's Custom Audience API logs the match-ready audiences for match quality on TikTok.
Built for the teams that own the number.
Small merchants on Wix who need TikTok custom audiences mirroring the segment your data team publishes out of Wix Stores orders.
From kickoff to verified events.
-
Connect
Scoped API access to Wix, reading only your Wix Stores orders, mapped to TikTok's Custom Audience API and tuned for match quality on TikTok.
-
Map
Columns from your Wix Stores orders align to TikTok's Custom Audience API in the visual mapper, hashed as each order syncs and checked for match quality on TikTok.
-
Deliver
As orders complete, Signals reads your Wix Stores orders and delivers first-party segments to TikTok as match-ready custom audiences, sends only the orders that changed, with match quality on TikTok watched in the debugger.
What ships with this use case.
TikTok custom audiences mirroring the segment your data team publishes from your Wix Stores orders, delivered as orders complete.
Targeting that mirrors your live segment out of your Wix Stores orders, delivered as orders complete without API call volume climbing.
Match feedback on match quality on TikTok from TikTok's Custom Audience API each run, tied back to your Wix Stores orders.
What Custom Audience actually receives.
- ● signals :: audience upload
- > POST /dmp/custom_audience source=wix.segments
- id_schema ["EMAIL_SHA256","PHONE_SHA256"]
- action "add" · audience_id "aud_72607"
- id_list_size 27,040 · matched 23,254
- ✓ accepted match=86%
Adjacent moves on the same stack.
from Wix
Wix to Meta Custom Audience
Wix to Meta Custom Audience: your Wix Stores orders, hashed and consent-checked, feed Meta…
Learn more
from Wix
Wix to Google Customer Match
Wix to Google Customer Match: your Wix Stores orders, hashed and consent-checked, feed…
Learn more
same use case
ActiveCampaign to TikTok Custom Audience
ActiveCampaign to TikTok Custom Audience: Signals reads your ActiveCampaign contacts and…
Learn moregeneric
TikTok Custom Audience
Datahash syncs hashed customer audiences from your CRM, warehouse, or files to TikTok for…
Learn moreAsked on almost every call.
How often does the Wix TikTok Custom Audience sync run?
Delivery tracks Wix, run by small merchants on Wix: a near-real-time or scheduled sync of your Wix Stores orders feeds TikTok on that cadence. Each run sends only the orders that changed, so targeting that mirrors your live segment holds up on match quality on TikTok. The live debugger confirms every delivery inline.
What match rate should a Wix-sourced TikTok Custom Audience batch expect?
Coverage of hashed identifiers across your Wix Stores orders decides it, and small merchants on Wix own that inside Wix. A live email or phone matches into TikTok; neither, and it will not. First-run feedback flags match quality on TikTok, which small merchants on Wix then raise inside your Wix Stores orders.
NEXT STEP