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    CONNECTIONS / Wix / Wix to TikTok Web eAPI

    Your Wix Stores orders, wired to TikTok's web Events API.

    Signals reads your Wix Stores orders through scoped API access to Wix, reading only your Wix Stores orders, then sends checkout events to TikTok server-side, deduped against the pixel so TikTok sees web conversions without an export.

    Talk to our team Explore the setup

    wix -> tiktok-web-eapi :: live

    1. ● wix → tiktok.eapi :: live
    2. > read web_orders rows=30,398
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 27,358 matched

    WHAT THIS ENABLES

    Wix to TikTok Events API

    Wix to TikTok Events API: your Wix Stores orders, hashed and consent-checked, feed TikTok as Signals sends checkout events to TikTok server-side, deduped against the pixel as orders complete.

    • Signals sends checkout events to TikTok server-side, deduped against the pixel, reading your Wix Stores orders as orders complete.
    • Server-side purchases deduped against the pixel, with no export step out of your Wix Stores orders.

    WHAT FLOWS WHERE

    Wix to Web eAPI, mapped.

    Each sync hands the on-site purchase and checkout events from your Wix Stores orders to Signals, which hashes and filters every record, then TikTok's Events API logs the web conversions for event_id deduplication.

    Each sync hands the on-site purchase and checkout events from your Wix Stores orders to Signals, which hashes and filters every record, then TikTok's Events API logs the web conversions for event_id deduplication.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok advertisers whose web conversions leak through the pixel, working out of Wix Stores orders and contacts.

    Small merchants on Wix who need purchase signal that holds up when the browser pixel drops out of Wix Stores orders.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped API access to Wix, reading only your Wix Stores orders, mapped to TikTok's Events API and tuned for event_id deduplication.

    2. Map

      Columns from your Wix Stores orders align to TikTok's Events API in the visual mapper, hashed as each order syncs and checked for event_id deduplication.

    3. Deliver

      As orders complete, Signals reads your Wix Stores orders and sends checkout events to TikTok server-side, deduped against the pixel, sends only the orders that changed, with event_id deduplication watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Purchase signal that holds up when the browser pixel drops from your Wix Stores orders, delivered as orders complete.

    Server-side purchases deduped against the pixel out of your Wix Stores orders, delivered as orders complete without API call volume climbing.

    Match feedback on event_id deduplication from TikTok's Events API each run, tied back to your Wix Stores orders.

    ON THE WIRE

    What Web eAPI actually receives.

    signals :: wix.tiktok-web-eapi :: wire

    1. ● signals :: event payload
    2. > POST /event/track source=wix.web_orders
    3. event "CompletePayment" · event_time 1784475729
    4. user.email sha256 "64af2c…" · user.phone sha256 "0d93b7…"
    5. properties.value 1974.00 · properties.currency USD
    6. ✓ accepted · dedupe=event_id
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    FAQ

    Asked on almost every call.

    How often does the Wix TikTok Web eAPI sync run?

    Delivery tracks Wix, run by small merchants on Wix: a near-real-time or scheduled sync of your Wix Stores orders feeds TikTok on that cadence. Each run sends only the orders that changed, so server-side purchases deduped against the pixel holds up on event_id deduplication. The live debugger confirms every delivery inline.

    What match rate should a Wix-sourced TikTok Web eAPI batch expect?

    Coverage of hashed identifiers across your Wix Stores orders decides it, and small merchants on Wix own that inside Wix. A live email or phone matches into TikTok; neither, and it will not. First-run feedback flags event_id deduplication, which small merchants on Wix then raise inside your Wix Stores orders.

    NEXT STEP

    Wix to TikTok Web eAPI, in production this week.

    Talk to our team All Wix use cases