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    CONNECTIONS / Wix / Wix to Snap Offline CAPI

    Your Wix Stores orders, wired to Snapchat in-store conversions.

    Signals reads your Wix Stores orders through scoped API access to Wix, reading only your Wix Stores orders, then reports in-store purchases against the Snapchat campaigns that reached the buyer so Snapchat sees offline conversions without an export.

    wix -> snap-offline-capi :: live

    1. ● wix → snap.capi :: live
    2. > read closed_deals rows=70,811
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 56,649 matched

    WHAT THIS ENABLES

    Wix to Snapchat Offline CAPI

    Wix to Snapchat Offline CAPI: your Wix Stores orders, hashed and consent-checked, feed Snapchat as Signals reports in-store purchases against the Snapchat campaigns that reached the buyer as orders complete.

    • Signals reports in-store purchases against the Snapchat campaigns that reached the buyer, reading your Wix Stores orders as orders complete.
    • In-person conversions Snapchat can bid on, with no export step out of your Wix Stores orders.
    WHAT FLOWS WHERE

    The click, the conversion, and the credit.

    The conversion happens off Snap, away from any pixel. Here is how Wix closes the loop.

    Snap credits the campaign that sourced the conversion conversion happens off-platform Ad click on Snap W Order sync recorded in Wix S Signals hash · dedupe Conversions API delivered · credited
    WHO THIS IS FOR

    Built for the teams that own the number.

    Retail and QSR advertisers whose Snapchat audience buys in person, working out of Wix Stores orders and contacts.

    Small merchants on Wix who need physical-world sales counted inside Snapchat performance out of Wix Stores orders.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped API access to Wix, reading only your Wix Stores orders, mapped to Snapchat's Conversions API and tuned for offline event timing.

    2. Map

      Columns from your Wix Stores orders align to Snapchat's Conversions API in the visual mapper, hashed as each order syncs and checked for offline event timing.

    3. Deliver

      As orders complete, Signals reads your Wix Stores orders and reports in-store purchases against the Snapchat campaigns that reached the buyer, sends only the orders that changed, with offline event timing watched in the debugger.

    WHAT YOU GET

    What changes when the CSV goes away.

    Capability Manual CSV upload Datahash
    Reporting Offline sales sit in a separate export, reconciled by hand. Revenue counted in the same Offline CAPI reporting as web conversions.
    Deduplication A re-uploaded file risks counting the same conversion twice. Deduped delivery, so a resent record never counts as a second conversion.
    Match visibility Match quality is a guess until the numbers look off. Match rate reported per upload, tied to the source event set that produced it.
    Effort and latency An analyst exports and uploads on a manual cadence. Server-side and automatic the moment Wix records the event.
    ON THE WIRE

    What Offline CAPI actually receives.

    signals :: wix.snap-offline-capi :: wire

    1. ● signals :: event payload
    2. > POST /v2/conversion source=wix.closed_deals
    3. event_type "PURCHASE" · event_conversion_type "OFFLINE"
    4. hashed_email "5d8b22…" · hashed_phone_number "a179fe…"
    5. timestamp 1783904094 · price 39299 · currency GBP
    6. ✓ accepted · match=true
    FAQ

    Asked on almost every call.

    How often does the Wix Snap Offline CAPI sync run?

    Delivery tracks Wix, run by small merchants on Wix: a near-real-time or scheduled sync of your Wix Stores orders feeds Snapchat on that cadence. Each run sends only the orders that changed, so in-person conversions Snapchat can bid on holds up on offline event timing. The live debugger confirms every delivery inline.

    What match rate should a Wix-sourced Snap Offline CAPI batch expect?

    Coverage of hashed identifiers across your Wix Stores orders decides it, and small merchants on Wix own that inside Wix. A live email or phone matches into Snapchat; neither, and it will not. First-run feedback flags offline event timing, which small merchants on Wix then raise inside your Wix Stores orders.

    NEXT STEP

    Wix to Snap Offline CAPI, in production this week.