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    CONNECTIONS / Wix / Wix to Meta Custom Audience

    Your Wix Stores orders, wired to Meta lookalike and suppression seeds.

    Signals reads your Wix Stores orders through scoped API access to Wix, reading only your Wix Stores orders, then keeps Meta audiences synced as adds and removals so lists never drift so Meta sees match-ready audiences without an export.

    wix -> meta-custom-audience :: live

    1. ● wix → meta.audience :: live
    2. > read segments rows=61,638
    3. hash sha256(email,phone) consent=filtered
    4. route meta deliver
    5. ✓ delivered · 44,996 matched

    WHAT THIS ENABLES

    Wix to Meta Custom Audience

    Wix to Meta Custom Audience: your Wix Stores orders, hashed and consent-checked, feed Meta as Signals keeps Meta audiences synced as adds and removals so lists never drift as orders complete.

    • Signals keeps Meta audiences synced as adds and removals so lists never drift, reading your Wix Stores orders as orders complete.
    • Always-current lookalike seeds and exclusions, with no export step out of your Wix Stores orders.

    WHAT FLOWS WHERE

    Wix to Custom Audience, mapped.

    Each sync hands the customer segments from your Wix Stores orders to Signals, which hashes and filters every record, then Meta's Custom Audiences API logs the match-ready audiences for audience refresh cadence.

    Each sync hands the customer segments from your Wix Stores orders to Signals, which hashes and filters every record, then Meta's Custom Audiences API logs the match-ready audiences for audience refresh cadence.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Performance teams running first-party suppression and lookalike seeds, working out of Wix Stores orders and contacts.

    Small merchants on Wix who need lookalike seeds and suppression lists that track your live customer base out of Wix Stores orders.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped API access to Wix, reading only your Wix Stores orders, mapped to Meta's Custom Audiences API and tuned for audience refresh cadence.

    2. Map

      Columns from your Wix Stores orders align to Meta's Custom Audiences API in the visual mapper, hashed as each order syncs and checked for audience refresh cadence.

    3. Deliver

      As orders complete, Signals reads your Wix Stores orders and keeps Meta audiences synced as adds and removals so lists never drift, sends only the orders that changed, with audience refresh cadence watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lookalike seeds and suppression lists that track your live customer base from your Wix Stores orders, delivered as orders complete.

    Always-current lookalike seeds and exclusions out of your Wix Stores orders, delivered as orders complete without API call volume climbing.

    Match feedback on audience refresh cadence from Meta's Custom Audiences API each run, tied back to your Wix Stores orders.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: wix.meta-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /customaudiences source=wix.segments
    3. schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. num_received 61,638 · num_invalid_entries 459
    5. audience_id "1651216" · session "upsert"
    6. ✓ accepted match=73%
    FAQ

    Asked on almost every call.

    How often does the Wix Meta Custom Audience sync run?

    Delivery tracks Wix, run by small merchants on Wix: a near-real-time or scheduled sync of your Wix Stores orders feeds Meta on that cadence. Each run sends only the orders that changed, so always-current lookalike seeds and exclusions holds up on audience refresh cadence. The live debugger confirms every delivery inline.

    What match rate should a Wix-sourced Meta Custom Audience batch expect?

    Coverage of hashed identifiers across your Wix Stores orders decides it, and small merchants on Wix own that inside Wix. A live email or phone matches into Meta; neither, and it will not. First-run feedback flags audience refresh cadence, which small merchants on Wix then raise inside your Wix Stores orders.

    NEXT STEP

    Wix to Meta Custom Audience, in production this week.