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    CONNECTIONS / Wix / Wix to Pinterest CAPI

    Your Wix Stores orders, wired to Pinterest's Conversions API.

    Signals reads your Wix Stores orders through scoped API access to Wix, reading only your Wix Stores orders, then credits store sales back to the Pinterest discovery that inspired them so Pinterest sees web conversions without an export.

    Talk to our team Explore the setup

    wix -> pinterest-capi :: live

    1. ● wix → pinterest.capi :: live
    2. > read web_orders rows=11,853
    3. hash sha256(email,phone) consent=filtered
    4. route pinterest deliver
    5. ✓ delivered · 8,653 matched

    WHAT THIS ENABLES

    Wix to Pinterest Conversions API

    Wix to Pinterest Conversions API: your Wix Stores orders, hashed and consent-checked, feed Pinterest as Signals credits store sales back to the Pinterest discovery that inspired them as orders complete.

    • Signals credits store sales back to the Pinterest discovery that inspired them, reading your Wix Stores orders as orders complete.
    • Checkout sales tied to Pinterest discovery, with no export step out of your Wix Stores orders.

    WHAT FLOWS WHERE

    Wix to Pinterest CAPI, mapped.

    Each sync hands the on-site purchase and checkout events from your Wix Stores orders to Signals, which hashes and filters every record, then Pinterest's Conversions API logs the web conversions for upper-funnel attribution.

    Each sync hands the on-site purchase and checkout events from your Wix Stores orders to Signals, which hashes and filters every record, then Pinterest's Conversions API logs the web conversions for upper-funnel attribution.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Brands whose buyers discover on Pinterest and buy later, working out of Wix Stores orders and contacts.

    Small merchants on Wix who need purchase signal linking Pinterest discovery to checkout out of Wix Stores orders.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped API access to Wix, reading only your Wix Stores orders, mapped to Pinterest's Conversions API and tuned for upper-funnel attribution.

    2. Map

      Columns from your Wix Stores orders align to Pinterest's Conversions API in the visual mapper, hashed as each order syncs and checked for upper-funnel attribution.

    3. Deliver

      As orders complete, Signals reads your Wix Stores orders and credits store sales back to the Pinterest discovery that inspired them, sends only the orders that changed, with upper-funnel attribution watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Purchase signal linking Pinterest discovery to checkout from your Wix Stores orders, delivered as orders complete.

    Checkout sales tied to Pinterest discovery out of your Wix Stores orders, delivered as orders complete without API call volume climbing.

    Match feedback on upper-funnel attribution from Pinterest's Conversions API each run, tied back to your Wix Stores orders.

    ON THE WIRE

    What Pinterest CAPI actually receives.

    signals :: wix.pinterest-capi :: wire

    1. ● signals :: event payload
    2. > POST /events source=wix.web_orders
    3. event_name "checkout" · action_source "web" · event_time 1784436598
    4. em sha256 "7bd403…"
    5. value 3494.00 · currency GBP
    6. ✓ accepted match=73%
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    FAQ

    Asked on almost every call.

    How often does the Wix Pinterest CAPI sync run?

    Delivery tracks Wix, run by small merchants on Wix: a near-real-time or scheduled sync of your Wix Stores orders feeds Pinterest on that cadence. Each run sends only the orders that changed, so checkout sales tied to Pinterest discovery holds up on upper-funnel attribution. The live debugger confirms every delivery inline.

    What match rate should a Wix-sourced Pinterest CAPI batch expect?

    Coverage of hashed identifiers across your Wix Stores orders decides it, and small merchants on Wix own that inside Wix. A live email or phone matches into Pinterest; neither, and it will not. First-run feedback flags upper-funnel attribution, which small merchants on Wix then raise inside your Wix Stores orders.

    NEXT STEP

    Wix to Pinterest CAPI, in production this week.

    Talk to our team All Wix use cases