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    CONNECTIONS / LeadSquared / LeadSquared to Google Customer Match

    From LeadSquared leads and sales funnels to Google Customer Match.

    Connect LeadSquared and point Signals at your LeadSquared leads and sales funnels; it projects your segments into Google Ads as Customer Match lists as records change, hashed and consent-checked for Google Ads.

    Talk to our team Explore the setup

    leadsquared -> google-customer-match :: live

    1. ● leadsquared → google.match :: live
    2. > read segments rows=40,922
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 36,830 matched

    WHAT THIS ENABLES

    LeadSquared to Google Customer Match

    Google Customer Match for LeadSquared: Signals projects your segments into Google Ads as Customer Match lists straight from your LeadSquared leads and sales funnels, hashed and consent-screened as records change.

    • Customer segments from your LeadSquared leads and sales funnels activated for Google Ads, as Signals projects your segments into Google Ads as Customer Match lists.
    • Customer Match lists that add joiners and drop lapsed members each sync, drawn from your LeadSquared leads and sales funnels by high-volume sales teams on LeadSquared.

    WHAT FLOWS WHERE

    LeadSquared to Customer Match, mapped.

    Signals reads the customer segments from your LeadSquared leads and sales funnels; Signals hashes and consent-screens each record before Google Ads' Customer Match API accepts the match-ready audiences for the serving-size threshold.

    Signals reads the customer segments from your LeadSquared leads and sales funnels; Signals hashes and consent-screens each record before Google Ads' Customer Match API accepts the match-ready audiences for the serving-size threshold.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Growth teams feeding Google audiences from governed first-party data, with the records already in LeadSquared leads, opportunities, and sales funnels.

    High-volume sales teams on LeadSquared activating Google Customer Match straight from LeadSquared leads and sales funnels.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to LeadSquared, reading only your LeadSquared leads and sales funnels to feed Google Ads' Customer Match API, sized for the serving-size threshold.

    2. Map

      Signals reads your LeadSquared leads and sales funnels, and its columns map to Google Ads' Customer Match API in the visual mapper, hashed and checked for the serving-size threshold.

    3. Deliver

      On each run, Signals pulls your LeadSquared leads and sales funnels, projects your segments into Google Ads as Customer Match lists, and sends only the records that changed, with the serving-size threshold in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Customer Match lists that add joiners and drop lapsed members each sync on every run, as Signals reads your LeadSquared leads and sales funnels and sends only the records that changed.

    Lists that self-maintain across syncs from your LeadSquared leads and sales funnels, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Google Ads' Customer Match API on the serving-size threshold, straight out of your LeadSquared leads and sales funnels.

    ON THE WIRE

    What Customer Match actually receives.

    signals :: leadsquared.google-customer-match :: wire

    1. ● signals :: audience upload
    2. > POST /user_list_operations source=leadsquared.segments
    3. operation ADD · user_list "segment_53725"
    4. hashed_email sha256 "b02cf1…" · hashed_phone sha256 "3ad990…"
    5. members_uploaded 40,922 · members_matched 36,830
    6. ✓ accepted match=90%
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    FAQ

    Asked on almost every call.

    How often does the LeadSquared Google Customer Match sync run?

    Delivery tracks LeadSquared, run by high-volume sales teams on LeadSquared: a near-real-time or scheduled sync of your LeadSquared leads and sales funnels feeds Google Ads on that cadence. Each run sends only the records that changed, so lists that self-maintain across syncs holds up on the serving-size threshold. The live debugger confirms every delivery inline.

    What match rate should a LeadSquared-sourced Google Customer Match batch expect?

    Match rate follows identifier coverage in your LeadSquared leads and sales funnels, which high-volume sales teams on LeadSquared control, not LeadSquared itself. A record with a current hashed email or phone matches for Google Ads; one missing both cannot. First-run feedback from Customer Match API pinpoints the serving-size threshold, the number high-volume sales teams on LeadSquared tune against.

    NEXT STEP

    LeadSquared to Google Customer Match, in production this week.

    Talk to our team All LeadSquared use cases