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    CONNECTIONS / LeadSquared / LeadSquared to Snap Custom Audience

    From LeadSquared leads and sales funnels to Snapchat audience matching.

    Connect LeadSquared and point Signals at your LeadSquared leads and sales funnels; it matches your segments into Snapchat for targeting and customer suppression as records change, hashed and consent-checked for Snapchat.

    leadsquared -> snap-custom-audience :: live

    1. ● leadsquared → snap.audience :: live
    2. > read segments rows=63,377
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 47,533 matched

    WHAT THIS ENABLES

    LeadSquared to Snapchat Custom Audience

    Snapchat Custom Audience for LeadSquared: Signals matches your segments into Snapchat for targeting and customer suppression straight from your LeadSquared leads and sales funnels, hashed and consent-screened as records change.

    • Customer segments from your LeadSquared leads and sales funnels activated for Snapchat, as Signals matches your segments into Snapchat for targeting and customer suppression.
    • Snapchat audiences that stay in step as the segment rebuilds, drawn from your LeadSquared leads and sales funnels by high-volume sales teams on LeadSquared.

    WHAT FLOWS WHERE

    LeadSquared to Custom Audience, mapped.

    Signals reads the customer segments from your LeadSquared leads and sales funnels; Signals hashes and consent-screens each record before Snapchat's Custom Audiences API accepts the match-ready audiences for list sizing on Snapchat.

    Signals reads the customer segments from your LeadSquared leads and sales funnels; Signals hashes and consent-screens each record before Snapchat's Custom Audiences API accepts the match-ready audiences for list sizing on Snapchat.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat advertisers building lookalikes and excluding current buyers, with the records already in LeadSquared leads, opportunities, and sales funnels.

    High-volume sales teams on LeadSquared activating Snapchat audience matching straight from LeadSquared leads and sales funnels.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to LeadSquared, reading only your LeadSquared leads and sales funnels to feed Snapchat's Custom Audiences API, sized for list sizing on Snapchat.

    2. Map

      Signals reads your LeadSquared leads and sales funnels, and its columns map to Snapchat's Custom Audiences API in the visual mapper, hashed and checked for list sizing on Snapchat.

    3. Deliver

      On each run, Signals pulls your LeadSquared leads and sales funnels, matches your segments into Snapchat for targeting and customer suppression, and sends only the records that changed, with list sizing on Snapchat in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Snapchat audiences that stay in step as the segment rebuilds on every run, as Signals reads your LeadSquared leads and sales funnels and sends only the records that changed.

    Audiences that rebuild as the segment does from your LeadSquared leads and sales funnels, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Snapchat's Custom Audiences API on list sizing on Snapchat, straight out of your LeadSquared leads and sales funnels.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: leadsquared.snap-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /audience_match source=leadsquared.segments
    3. schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. external_audience_id "aud_81052"
    5. id_list_size 63,377 · matched 47,533
    6. ✓ accepted match=75%
    FAQ

    Asked on almost every call.

    How often does the LeadSquared Snap Custom Audience sync run?

    Delivery tracks LeadSquared, run by high-volume sales teams on LeadSquared: a near-real-time or scheduled sync of your LeadSquared leads and sales funnels feeds Snapchat on that cadence. Each run sends only the records that changed, so audiences that rebuild as the segment does holds up on list sizing on Snapchat. The live debugger confirms every delivery inline.

    What match rate should a LeadSquared-sourced Snap Custom Audience batch expect?

    Match rate follows identifier coverage in your LeadSquared leads and sales funnels, which high-volume sales teams on LeadSquared control, not LeadSquared itself. A record with a current hashed email or phone matches for Snapchat; one missing both cannot. First-run feedback from Custom Audiences API pinpoints list sizing on Snapchat, the number high-volume sales teams on LeadSquared tune against.

    NEXT STEP

    LeadSquared to Snap Custom Audience, in production this week.