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    CONNECTIONS / LeadSquared / LeadSquared to Meta Custom Audience

    From LeadSquared leads and sales funnels to Meta lookalike and suppression seeds.

    Connect LeadSquared and point Signals at your LeadSquared leads and sales funnels; it keeps Meta audiences synced as adds and removals so lists never drift as records change, hashed and consent-checked for Meta.

    leadsquared -> meta-custom-audience :: live

    1. ● leadsquared → meta.audience :: live
    2. > read segments rows=24,635
    3. hash sha256(email,phone) consent=filtered
    4. route meta deliver
    5. ✓ delivered · 19,215 matched

    WHAT THIS ENABLES

    LeadSquared to Meta Custom Audience

    Meta Custom Audience for LeadSquared: Signals keeps Meta audiences synced as adds and removals so lists never drift straight from your LeadSquared leads and sales funnels, hashed and consent-screened as records change.

    • Customer segments from your LeadSquared leads and sales funnels activated for Meta, as Signals keeps Meta audiences synced as adds and removals so lists never drift.
    • Lookalike seeds and suppression lists that track your live customer base, drawn from your LeadSquared leads and sales funnels by high-volume sales teams on LeadSquared.

    WHAT FLOWS WHERE

    LeadSquared to Custom Audience, mapped.

    Signals reads the customer segments from your LeadSquared leads and sales funnels; Signals hashes and consent-screens each record before Meta's Custom Audiences API accepts the match-ready audiences for audience refresh cadence.

    Signals reads the customer segments from your LeadSquared leads and sales funnels; Signals hashes and consent-screens each record before Meta's Custom Audiences API accepts the match-ready audiences for audience refresh cadence.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Performance teams running first-party suppression and lookalike seeds, with the records already in LeadSquared leads, opportunities, and sales funnels.

    High-volume sales teams on LeadSquared activating Meta lookalike and suppression seeds straight from LeadSquared leads and sales funnels.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to LeadSquared, reading only your LeadSquared leads and sales funnels to feed Meta's Custom Audiences API, sized for audience refresh cadence.

    2. Map

      Signals reads your LeadSquared leads and sales funnels, and its columns map to Meta's Custom Audiences API in the visual mapper, hashed and checked for audience refresh cadence.

    3. Deliver

      On each run, Signals pulls your LeadSquared leads and sales funnels, keeps Meta audiences synced as adds and removals so lists never drift, and sends only the records that changed, with audience refresh cadence in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lookalike seeds and suppression lists that track your live customer base on every run, as Signals reads your LeadSquared leads and sales funnels and sends only the records that changed.

    Always-current lookalike seeds and exclusions from your LeadSquared leads and sales funnels, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Meta's Custom Audiences API on audience refresh cadence, straight out of your LeadSquared leads and sales funnels.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: leadsquared.meta-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /customaudiences source=leadsquared.segments
    3. schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. num_received 24,635 · num_invalid_entries 104
    5. audience_id "1691661" · session "upsert"
    6. ✓ accepted match=78%
    FAQ

    Asked on almost every call.

    How often does the LeadSquared Meta Custom Audience sync run?

    Delivery tracks LeadSquared, run by high-volume sales teams on LeadSquared: a near-real-time or scheduled sync of your LeadSquared leads and sales funnels feeds Meta on that cadence. Each run sends only the records that changed, so always-current lookalike seeds and exclusions holds up on audience refresh cadence. The live debugger confirms every delivery inline.

    What match rate should a LeadSquared-sourced Meta Custom Audience batch expect?

    Match rate follows identifier coverage in your LeadSquared leads and sales funnels, which high-volume sales teams on LeadSquared control, not LeadSquared itself. A record with a current hashed email or phone matches for Meta; one missing both cannot. First-run feedback from Custom Audiences API pinpoints audience refresh cadence, the number high-volume sales teams on LeadSquared tune against.

    NEXT STEP

    LeadSquared to Meta Custom Audience, in production this week.