CONNECTIONS / LeadSquared / LeadSquared to Google Store Sales
From LeadSquared leads and sales funnels to Google Store Sales matching.
Connect LeadSquared and point Signals at your LeadSquared leads and sales funnels; it matches in-person transactions to Google accounts as store-sales conversions as records change, hashed and consent-checked for Google Ads.
- ● leadsquared → google.sales :: live
- > read closed_deals rows=53,727
- hash sha256(email,phone) consent=filtered
- route google deliver
- ✓ delivered · 43,519 matched
WHAT THIS ENABLES
LeadSquared to Google Store Sales
Google Store Sales for LeadSquared: Signals matches in-person transactions to Google accounts as store-sales conversions straight from your LeadSquared leads and sales funnels, hashed and consent-screened as records change.
- Offline and in-store sales from your LeadSquared leads and sales funnels activated for Google Ads, as Signals matches in-person transactions to Google accounts as store-sales conversions.
- Counter and showroom revenue inside the same ROAS view as online orders, drawn from your LeadSquared leads and sales funnels by high-volume sales teams on LeadSquared.
The click, the conversion, and the credit.
The conversion happens off Google, away from any pixel. Here is how LeadSquared closes the loop.
Built for the teams that own the number.
High-volume sales teams on LeadSquared activating Google Store Sales matching straight from LeadSquared leads and sales funnels.
From kickoff to verified events.
-
Connect
Scoped OAuth access to LeadSquared, reading only your LeadSquared leads and sales funnels to feed Google Ads' Store Sales Direct API, sized for the store-sales match rate.
-
Map
Signals reads your LeadSquared leads and sales funnels, and its columns map to Google Ads' Store Sales Direct API in the visual mapper, hashed and checked for the store-sales match rate.
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Deliver
On each run, Signals pulls your LeadSquared leads and sales funnels, matches in-person transactions to Google accounts as store-sales conversions, and sends only the records that changed, with the store-sales match rate in the debugger.
What changes when the CSV goes away.
| Capability | Manual CSV upload | Datahash |
|---|---|---|
| Reporting | Offline sales sit in a separate export, reconciled by hand. | Revenue counted in the same Store Sales reporting as web conversions. |
| Deduplication | A re-uploaded file risks counting the same conversion twice. | Deduped delivery, so a resent record never counts as a second conversion. |
| Match visibility | Match quality is a guess until the numbers look off. | Match rate reported per upload, tied to the source event set that produced it. |
| Effort and latency | An analyst exports and uploads on a manual cadence. | Server-side and automatic the moment LeadSquared records the event. |
What Store Sales actually receives.
- â—Ź signals :: store sales upload
- > POST /offline_user_data_jobs source=leadsquared.closed_deals
- transaction_time 2026-07-19T01:45:31 · transaction_amount_micros 15791000000
- currency_code SAR
- hashed_email sha256 "6d2e91…" · hashed_last_name sha256 "cc410a…"
- âś“ accepted match=81%
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How often does the LeadSquared Google Store Sales sync run?
Delivery tracks LeadSquared, run by high-volume sales teams on LeadSquared: a near-real-time or scheduled sync of your LeadSquared leads and sales funnels feeds Google Ads on that cadence. Each run sends only the records that changed, so store visits reconciled to campaign spend holds up on the store-sales match rate. The live debugger confirms every delivery inline.
What match rate should a LeadSquared-sourced Google Store Sales batch expect?
Match rate follows identifier coverage in your LeadSquared leads and sales funnels, which high-volume sales teams on LeadSquared control, not LeadSquared itself. A record with a current hashed email or phone matches for Google Ads; one missing both cannot. First-run feedback from Store Sales Direct API pinpoints the store-sales match rate, the number high-volume sales teams on LeadSquared tune against.
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