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    CONNECTIONS / LeadSquared / LeadSquared to TikTok Custom Audience

    From LeadSquared leads and sales funnels to TikTok audience targeting.

    Connect LeadSquared and point Signals at your LeadSquared leads and sales funnels; it delivers first-party segments to TikTok as match-ready custom audiences as records change, hashed and consent-checked for TikTok.

    Talk to our team Explore the setup

    leadsquared -> tiktok-custom-audience :: live

    1. ● leadsquared → tiktok.audience :: live
    2. > read segments rows=45,976
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 35,402 matched

    WHAT THIS ENABLES

    LeadSquared to TikTok Custom Audience

    TikTok Custom Audience for LeadSquared: Signals delivers first-party segments to TikTok as match-ready custom audiences straight from your LeadSquared leads and sales funnels, hashed and consent-screened as records change.

    • Customer segments from your LeadSquared leads and sales funnels activated for TikTok, as Signals delivers first-party segments to TikTok as match-ready custom audiences.
    • TikTok custom audiences mirroring the segment your data team publishes, drawn from your LeadSquared leads and sales funnels by high-volume sales teams on LeadSquared.

    WHAT FLOWS WHERE

    LeadSquared to Custom Audience, mapped.

    Signals reads the customer segments from your LeadSquared leads and sales funnels; Signals hashes and consent-screens each record before TikTok's Custom Audience API accepts the match-ready audiences for match quality on TikTok.

    Signals reads the customer segments from your LeadSquared leads and sales funnels; Signals hashes and consent-screens each record before TikTok's Custom Audience API accepts the match-ready audiences for match quality on TikTok.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok advertisers seeding lookalikes and suppressing existing customers, with the records already in LeadSquared leads, opportunities, and sales funnels.

    High-volume sales teams on LeadSquared activating TikTok audience targeting straight from LeadSquared leads and sales funnels.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to LeadSquared, reading only your LeadSquared leads and sales funnels to feed TikTok's Custom Audience API, sized for match quality on TikTok.

    2. Map

      Signals reads your LeadSquared leads and sales funnels, and its columns map to TikTok's Custom Audience API in the visual mapper, hashed and checked for match quality on TikTok.

    3. Deliver

      On each run, Signals pulls your LeadSquared leads and sales funnels, delivers first-party segments to TikTok as match-ready custom audiences, and sends only the records that changed, with match quality on TikTok in the debugger.

    WHAT YOU GET

    What ships with this use case.

    TikTok custom audiences mirroring the segment your data team publishes on every run, as Signals reads your LeadSquared leads and sales funnels and sends only the records that changed.

    Targeting that mirrors your live segment from your LeadSquared leads and sales funnels, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from TikTok's Custom Audience API on match quality on TikTok, straight out of your LeadSquared leads and sales funnels.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: leadsquared.tiktok-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /dmp/custom_audience source=leadsquared.segments
    3. id_schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. action "add" · audience_id "aud_59054"
    5. id_list_size 45,976 · matched 35,402
    6. ✓ accepted match=77%
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    FAQ

    Asked on almost every call.

    How often does the LeadSquared TikTok Custom Audience sync run?

    Delivery tracks LeadSquared, run by high-volume sales teams on LeadSquared: a near-real-time or scheduled sync of your LeadSquared leads and sales funnels feeds TikTok on that cadence. Each run sends only the records that changed, so targeting that mirrors your live segment holds up on match quality on TikTok. The live debugger confirms every delivery inline.

    What match rate should a LeadSquared-sourced TikTok Custom Audience batch expect?

    Match rate follows identifier coverage in your LeadSquared leads and sales funnels, which high-volume sales teams on LeadSquared control, not LeadSquared itself. A record with a current hashed email or phone matches for TikTok; one missing both cannot. First-run feedback from Custom Audience API pinpoints match quality on TikTok, the number high-volume sales teams on LeadSquared tune against.

    NEXT STEP

    LeadSquared to TikTok Custom Audience, in production this week.

    Talk to our team All LeadSquared use cases