TikTok Web eAPI
TikTok Events API, server-side and clean.
Datahash is a TikTok Partner. We deliver server-side TikTok Events API with dedupe against your existing Pixel and full support for TikTok's advanced matching parameters.
- ● tiktok.web_eapi :: live
- > event CompletePayment value=214.00 AED
- hash sha256(em,ph) ttclid=captured
- dedupe event_id vs pixel matched
- ✓ delivered · event received
Built for the teams that own the number.
Ecommerce brands losing TikTok Pixel events in the browser.
From kickoff to verified events.
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Configure
Server-side Events API for web.
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Match
Advanced matching with hashed identifiers.
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Dedupe
Deduplication with your existing TikTok Pixel.
WHAT FLOWS WHERE
One use case, every source.
A purchase fires on your website, Signals hashes the identifiers and deduplicates on the shared event ID, then posts the event to TikTok's Events API server-side.
A purchase fires on your website, Signals hashes the identifiers and deduplicates on the shared event ID, then posts the event to TikTok's Events API server-side.
What ships with this offering.
Higher EMQ on TikTok.
Better optimization signal for lower-funnel campaigns.
Faster attribution feedback.
ON THE WIRE
What the platform actually receives.
Identifiers are hashed with SHA-256 at source. The payload the destination sees never contains raw PII.
- ● signals :: event payload
- > POST /open_api/v1.3/event/track/ event_source=web
- event "CompletePayment" · event_id "e2f9c1…"
- user email_sha256 "9b1a4d…" · phone_sha256 "7c3e88…" · ttclid "E.C…"
- properties value 214 · currency AED
- ✓ code 0 · message OK
Adjacent moves on the same stack.
tiktok
TikTok Offline eAPI
Move your in-store and call-centre conversions to TikTok server-side, so TikTok can optimize campaigns on the outcomes that matter.
Learn moretiktok
TikTok CRM Integration
Sync qualified lead stages from your CRM back to TikTok so lead-based campaigns optimize on outcomes rather than form fills.
Learn moretiktok
TikTok Lead Gen
Capture TikTok Lead Gen submissions directly into your CRM. Route qualified stages back to TikTok for optimization.
Learn more
meta
Meta Web CAPI
Datahash is a Meta Business Partner. We set up Meta Conversions API on your website server-side, deduped with your existing Meta Pixel, hashed and privacy-safe.
Learn moreBring it from where the data lives.
Every source that supports this use case. Pick a platform to see the exact setup.
Custom
Questions your team will ask.
Do we need to remove the TikTok Pixel?
No. The Pixel stays in place and the server-side Events API runs alongside it, so nothing changes for the front-end tracking you already have. Shared event identifiers let TikTok dedupe the two streams, so every conversion counts exactly once instead of twice. Running both together also protects you if the browser event is blocked or dropped before it fires.
How do we set up advanced matching?
Datahash captures identifiers such as email and phone at the point of conversion, hashes them with SHA-256, and attaches them to each server event before it reaches TikTok. No raw PII ever leaves your environment unhashed, and match quality rises with each additional parameter you provide. Adding a second or third identifier typically improves TikTok's ability to match the event to a real user.
What events are supported?
The full TikTok web event taxonomy, including ViewContent, AddToCart, InitiateCheckout, CompletePayment, and custom events specific to your funnel. We map your site's existing events to TikTok's taxonomy during setup, so no event needs to be rebuilt from scratch. Ecommerce sites typically map their entire purchase funnel, from product view through completed payment, in the same onboarding pass.
NEXT STEP
Live in fifteen minutes. Measurable in a week.
Talk to our team of solutions engineers. We map your source data, propose an integration plan, and give you a live setup in the same call where possible.