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    CONNECTIONS / Magento / Magento to TikTok Web eAPI

    Your Magento orders, wired to TikTok's web Events API.

    Connect Magento and point Signals at your Magento orders; it sends checkout events to TikTok server-side, deduped against the pixel as orders complete, hashed and consent-checked for TikTok.

    magento -> tiktok-web-eapi :: live

    1. ● magento → tiktok.eapi :: live
    2. > read web_orders rows=17,854
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 13,748 matched

    WHAT THIS ENABLES

    Magento to TikTok Events API

    Magento to TikTok Events API: Signals reads your Magento orders and sends checkout events to TikTok server-side, deduped against the pixel, hashed and consent-checked as orders complete.

    • On-site purchase and checkout events from your Magento orders activated for TikTok, as Signals sends checkout events to TikTok server-side, deduped against the pixel.
    • Purchase signal that holds up when the browser pixel drops, drawn from your Magento orders by merchants on Adobe Commerce (Magento).

    WHAT FLOWS WHERE

    Magento to Web eAPI, mapped.

    Signals reads the on-site purchase and checkout events from your Magento orders; Signals hashes and consent-screens each record before TikTok's Events API accepts the web conversions for event_id deduplication.

    Signals reads the on-site purchase and checkout events from your Magento orders; Signals hashes and consent-screens each record before TikTok's Events API accepts the web conversions for event_id deduplication.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok advertisers whose web conversions leak through the pixel, with the records already in Magento orders, customers, and quotes.

    Merchants on Adobe Commerce (Magento) activating TikTok's web Events API straight from Magento orders.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped API access to Magento, reading only your Magento orders to feed TikTok's Events API, sized for event_id deduplication.

    2. Map

      Signals reads your Magento orders, and its columns map to TikTok's Events API in the visual mapper, hashed and checked for event_id deduplication.

    3. Deliver

      On each run, Signals pulls your Magento orders, sends checkout events to TikTok server-side, deduped against the pixel, and sends only the orders that changed, with event_id deduplication in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Purchase signal that holds up when the browser pixel drops on every run, as Signals reads your Magento orders and sends only the orders that changed.

    Server-side purchases deduped against the pixel from your Magento orders, with API call volume steady because Signals sends only the orders that changed.

    A per-run match report from TikTok's Events API on event_id deduplication, straight out of your Magento orders.

    ON THE WIRE

    What Web eAPI actually receives.

    signals :: magento.tiktok-web-eapi :: wire

    1. ● signals :: event payload
    2. > POST /event/track source=magento.web_orders
    3. event "CompletePayment" · event_time 1784440760
    4. user.email sha256 "64af2c…" · user.phone sha256 "0d93b7…"
    5. properties.value 2163.00 · properties.currency AED
    6. ✓ accepted · dedupe=event_id
    FAQ

    Asked on almost every call.

    How often does the Magento TikTok Web eAPI sync run?

    You set the cadence, from near-real-time to a nightly Magento sync of your Magento orders into TikTok. Since Signals sends only the orders that changed, purchase signal that holds up when the browser pixel drops keeps pace and merchants on Adobe Commerce (Magento) watch event_id deduplication. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Magento-sourced TikTok Web eAPI batch expect?

    In Magento, match rate tracks the email and phone quality your Magento orders carry. Clean identifiers land for TikTok; blank ones never will. The first Events API report shows merchants on Adobe Commerce (Magento) where event_id deduplication needs work, a data-quality task handled in Magento.

    NEXT STEP

    Magento to TikTok Web eAPI, in production this week.