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    CONNECTIONS / Website / Website to TikTok Web eAPI

    From Website events to TikTok's web Events API.

    Connect Website and point Signals at your website events; it sends checkout events to TikTok server-side, deduped against the pixel as each event fires, hashed and consent-checked for TikTok.

    Talk to our team Explore the setup

    website -> tiktok-web-eapi :: live

    1. ● website → tiktok.eapi :: live
    2. > read web_orders rows=34,987
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 29,039 matched

    WHAT THIS ENABLES

    Website to TikTok Events API

    Website to TikTok Events API: your website events, hashed and consent-checked, feed TikTok as Signals sends checkout events to TikTok server-side, deduped against the pixel as each event fires.

    • On-site purchase and checkout events from your website events activated for TikTok, as Signals sends checkout events to TikTok server-side, deduped against the pixel.
    • Purchase signal that holds up when the browser pixel drops, drawn from your website events by web teams instrumenting the site.

    WHAT FLOWS WHERE

    Website to Web eAPI, mapped.

    Signals receives the on-site purchase and checkout events from your website events; Signals hashes and consent-screens each record before TikTok's Events API accepts the web conversions for event_id deduplication.

    Signals receives the on-site purchase and checkout events from your website events; Signals hashes and consent-screens each record before TikTok's Events API accepts the web conversions for event_id deduplication.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok advertisers whose web conversions leak through the pixel, with the records already in on-site pixel and tag events.

    Web teams instrumenting the site activating TikTok's web Events API straight from website events.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A Signals tag or pixel on your site to feed TikTok's Events API, sized for event_id deduplication.

    2. Map

      Signals receives your website events, and its columns map to TikTok's Events API in the visual mapper, hashed and checked for event_id deduplication.

    3. Deliver

      On each run, Signals pulls your website events, sends checkout events to TikTok server-side, deduped against the pixel, and forwards each event as it arrives, with event_id deduplication in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Purchase signal that holds up when the browser pixel drops on every run, as Signals reads your website events and forwards each event as it arrives.

    Server-side purchases deduped against the pixel from your website events, with event volume steady because Signals forwards each event as it arrives.

    A per-run match report from TikTok's Events API on event_id deduplication, straight out of your website events.

    ON THE WIRE

    What Web eAPI actually receives.

    signals :: website.tiktok-web-eapi :: wire

    1. ● signals :: event payload
    2. > POST /event/track source=website.web_orders
    3. event "CompletePayment" · event_time 1784084960
    4. user.email sha256 "64af2c…" · user.phone sha256 "0d93b7…"
    5. properties.value 4180.00 · properties.currency AED
    6. ✓ accepted · dedupe=event_id
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    FAQ

    Asked on almost every call.

    How often does the Website TikTok Web eAPI sync run?

    You set the cadence, from near-real-time to a nightly Website sync of your website events into TikTok. Since Signals forwards each event as it arrives, purchase signal that holds up when the browser pixel drops keeps pace and web teams instrumenting the site watch event_id deduplication. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Website-sourced TikTok Web eAPI batch expect?

    In Website, match rate tracks the email and phone quality your website events carry. Clean identifiers land for TikTok; blank ones never will. The first Events API report shows web teams instrumenting the site where event_id deduplication needs work, a data-quality task handled in Website.

    NEXT STEP

    Website to TikTok Web eAPI, in production this week.

    Talk to our team All Website use cases