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    CONNECTIONS / WordPress / WordPress to TikTok Web eAPI

    Your WordPress orders, wired to TikTok's web Events API.

    Connect WordPress and point Signals at your WordPress orders; it sends checkout events to TikTok server-side, deduped against the pixel as orders complete, hashed and consent-checked for TikTok.

    Talk to our team Explore the setup

    wordpress -> tiktok-web-eapi :: live

    1. ● wordpress → tiktok.eapi :: live
    2. > read web_orders rows=68,271
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 53,934 matched

    WHAT THIS ENABLES

    WordPress to TikTok Events API

    WordPress to TikTok Events API: Signals reads your WordPress orders and sends checkout events to TikTok server-side, deduped against the pixel, hashed and consent-checked as orders complete.

    • On-site purchase and checkout events from your WordPress orders activated for TikTok, as Signals sends checkout events to TikTok server-side, deduped against the pixel.
    • Purchase signal that holds up when the browser pixel drops, drawn from your WordPress orders by content-led merchants on WordPress.

    WHAT FLOWS WHERE

    WordPress to Web eAPI, mapped.

    Signals reads the on-site purchase and checkout events from your WordPress orders as orders complete, hashes and screens each record, and posts the web conversions to TikTok's Events API, keeping event_id deduplication in view.

    Signals reads the on-site purchase and checkout events from your WordPress orders as orders complete, hashes and screens each record, and posts the web conversions to TikTok's Events API, keeping event_id deduplication in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok advertisers whose web conversions leak through the pixel, with the records already in WordPress orders, users, and form entries.

    Content-led merchants on WordPress activating TikTok's web Events API straight from WordPress orders.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped API access to WordPress, reading only your WordPress orders to feed TikTok's Events API, sized for event_id deduplication.

    2. Map

      Signals reads your WordPress orders, and its columns map to TikTok's Events API in the visual mapper, hashed and checked for event_id deduplication.

    3. Deliver

      On each run, Signals pulls your WordPress orders, sends checkout events to TikTok server-side, deduped against the pixel, and sends only the orders that changed, with event_id deduplication in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Purchase signal that holds up when the browser pixel drops on every run, as Signals reads your WordPress orders and sends only the orders that changed.

    Server-side purchases deduped against the pixel from your WordPress orders, with API call volume steady because Signals sends only the orders that changed.

    A per-run match report from TikTok's Events API on event_id deduplication, straight out of your WordPress orders.

    ON THE WIRE

    What Web eAPI actually receives.

    signals :: wordpress.tiktok-web-eapi :: wire

    1. ● signals :: event payload
    2. > POST /event/track source=wordpress.web_orders
    3. event "CompletePayment" · event_time 1784538898
    4. user.email sha256 "64af2c…" · user.phone sha256 "0d93b7…"
    5. properties.value 4082.00 · properties.currency GBP
    6. ✓ accepted · dedupe=event_id
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    FAQ

    Asked on almost every call.

    How often does the WordPress TikTok Web eAPI sync run?

    Delivery tracks WordPress, run by content-led merchants on WordPress: a near-real-time or scheduled sync of your WordPress orders feeds TikTok on that cadence. Each run sends only the orders that changed, so server-side purchases deduped against the pixel holds up on event_id deduplication. The live debugger confirms every delivery inline.

    What match rate should a WordPress-sourced TikTok Web eAPI batch expect?

    Match rate follows identifier coverage in your WordPress orders, which content-led merchants on WordPress control, not WordPress itself. A record with a current hashed email or phone matches for TikTok; one missing both cannot. First-run feedback from Events API pinpoints event_id deduplication, the number content-led merchants on WordPress tune against.

    NEXT STEP

    WordPress to TikTok Web eAPI, in production this week.

    Talk to our team All WordPress use cases