CONNECTIONS / GA4 / GA4 to TikTok Web eAPI
Your GA4 events, wired to TikTok's web Events API.
Signals reads your GA4 events through read access to your GA4 event stream, then sends checkout events to TikTok server-side, deduped against the pixel so TikTok sees web conversions without an export.
- ● ga4 → tiktok.eapi :: live
- > read web_orders rows=71,655
- hash sha256(email,phone) consent=filtered
- route tiktok deliver
- ✓ delivered · 58,757 matched
WHAT THIS ENABLES
GA4 to TikTok Events API
TikTok Events API for GA4: Signals sends checkout events to TikTok server-side, deduped against the pixel straight from your GA4 events, hashed and consent-screened as each event fires.
- Signals sends checkout events to TikTok server-side, deduped against the pixel, reading your GA4 events as each event fires.
- Server-side purchases deduped against the pixel, with no export step out of your GA4 events.
WHAT FLOWS WHERE
GA4 to Web eAPI, mapped.
Each sync hands the on-site purchase and checkout events from your GA4 events to Signals, which hashes and filters every record, then TikTok's Events API logs the web conversions for event_id deduplication.
Each sync hands the on-site purchase and checkout events from your GA4 events to Signals, which hashes and filters every record, then TikTok's Events API logs the web conversions for event_id deduplication.
Built for the teams that own the number.
Analytics teams instrumenting GA4 who need purchase signal that holds up when the browser pixel drops out of GA4 events.
From kickoff to verified events.
-
Connect
Read access to your GA4 event stream, mapped to TikTok's Events API and tuned for event_id deduplication.
-
Map
Columns from your GA4 events align to TikTok's Events API in the visual mapper, hashed as each event fires and checked for event_id deduplication.
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Deliver
As each event fires, Signals reads your GA4 events and sends checkout events to TikTok server-side, deduped against the pixel, forwards each event as it arrives, with event_id deduplication watched in the debugger.
What ships with this use case.
Purchase signal that holds up when the browser pixel drops from your GA4 events, delivered as each event fires.
Server-side purchases deduped against the pixel out of your GA4 events, delivered as each event fires without event volume climbing.
Match feedback on event_id deduplication from TikTok's Events API each run, tied back to your GA4 events.
What Web eAPI actually receives.
- ● signals :: event payload
- > POST /event/track source=ga4.web_orders
- event "CompletePayment" · event_time 1784033245
- user.email sha256 "64af2c…" · user.phone sha256 "0d93b7…"
- properties.value 2395.00 · properties.currency USD
- ✓ accepted · dedupe=event_id
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How often does the GA4 TikTok Web eAPI sync run?
The pace follows your GA4 events: Signals sends changes from GA4 to TikTok as each event fires. Because it forwards each event as it arrives, purchase signal that holds up when the browser pixel drops stays current while analytics teams instrumenting GA4 keep event_id deduplication in view. Delivery needs no export and no manual upload.
What match rate should a GA4-sourced TikTok Web eAPI batch expect?
In GA4, match rate tracks the email and phone quality your GA4 events carry. Clean identifiers land for TikTok; blank ones never will. The first Events API report shows analytics teams instrumenting GA4 where event_id deduplication needs work, a data-quality task handled in GA4.
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