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    CONNECTIONS / Salesforce Commerce Cloud / Commerce Cloud to TikTok Web eAPI

    Your Commerce Cloud orders, wired to TikTok's web Events API.

    Connect Commerce Cloud and point Signals at your Commerce Cloud orders; it sends checkout events to TikTok server-side, deduped against the pixel as orders complete, hashed and consent-checked for TikTok.

    Talk to our team Explore the setup

    sfcc -> tiktok-web-eapi :: live

    1. ● commerce cloud → tiktok.eapi :: live
    2. > read web_orders rows=37,630
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 31,233 matched

    WHAT THIS ENABLES

    Commerce Cloud to TikTok Events API

    Commerce Cloud to TikTok Events API: Signals reads your Commerce Cloud orders and sends checkout events to TikTok server-side, deduped against the pixel, hashed and consent-checked as orders complete.

    • On-site purchase and checkout events from your Commerce Cloud orders activated for TikTok, as Signals sends checkout events to TikTok server-side, deduped against the pixel.
    • Purchase signal that holds up when the browser pixel drops, drawn from your Commerce Cloud orders by enterprise retailers on Salesforce Commerce Cloud.

    WHAT FLOWS WHERE

    Salesforce Commerce Cloud to Web eAPI, mapped.

    Signals reads the on-site purchase and checkout events from your Commerce Cloud orders; Signals hashes and consent-screens each record before TikTok's Events API accepts the web conversions for event_id deduplication.

    Signals reads the on-site purchase and checkout events from your Commerce Cloud orders; Signals hashes and consent-screens each record before TikTok's Events API accepts the web conversions for event_id deduplication.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok advertisers whose web conversions leak through the pixel, with the records already in Salesforce Commerce Cloud orders and customer profiles.

    Enterprise retailers on Salesforce Commerce Cloud activating TikTok's web Events API straight from Commerce Cloud orders.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped API access to Commerce Cloud, reading only your Commerce Cloud orders to feed TikTok's Events API, sized for event_id deduplication.

    2. Map

      Signals reads your Commerce Cloud orders, and its columns map to TikTok's Events API in the visual mapper, hashed and checked for event_id deduplication.

    3. Deliver

      On each run, Signals pulls your Commerce Cloud orders, sends checkout events to TikTok server-side, deduped against the pixel, and sends only the orders that changed, with event_id deduplication in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Purchase signal that holds up when the browser pixel drops on every run, as Signals reads your Commerce Cloud orders and sends only the orders that changed.

    Server-side purchases deduped against the pixel from your Commerce Cloud orders, with API call volume steady because Signals sends only the orders that changed.

    A per-run match report from TikTok's Events API on event_id deduplication, straight out of your Commerce Cloud orders.

    ON THE WIRE

    What Web eAPI actually receives.

    signals :: sfcc.tiktok-web-eapi :: wire

    1. ● signals :: event payload
    2. > POST /event/track source=sfcc.web_orders
    3. event "CompletePayment" · event_time 1783983152
    4. user.email sha256 "64af2c…" · user.phone sha256 "0d93b7…"
    5. properties.value 4164.00 · properties.currency AED
    6. ✓ accepted · dedupe=event_id
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    FAQ

    Asked on almost every call.

    How often does the Commerce Cloud TikTok Web eAPI sync run?

    The pace follows your Commerce Cloud orders: Signals sends changes from Commerce Cloud to TikTok as orders complete. Because it sends only the orders that changed, purchase signal that holds up when the browser pixel drops stays current while enterprise retailers on Salesforce Commerce Cloud keep event_id deduplication in view. Delivery needs no export and no manual upload.

    What match rate should a Commerce Cloud-sourced TikTok Web eAPI batch expect?

    Coverage of hashed identifiers across your Commerce Cloud orders decides it, and enterprise retailers on Salesforce Commerce Cloud own that inside Commerce Cloud. A live email or phone matches into TikTok; neither, and it will not. First-run feedback flags event_id deduplication, which enterprise retailers on Salesforce Commerce Cloud then raise inside your Commerce Cloud orders.

    NEXT STEP

    Commerce Cloud to TikTok Web eAPI, in production this week.

    Talk to our team All Salesforce Commerce Cloud use cases