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    CONNECTIONS / GA4 / GA4 to Google EC Web

    Your GA4 events, wired to Google Enhanced Conversions for web.

    Signals reads your GA4 events through read access to your GA4 event stream, then recovers checkout conversions with hashed first-party identifiers matched to the Google click so Google Ads sees web conversions without an export.

    Talk to our team Explore the setup

    ga4 -> google-ec-web :: live

    1. ● ga4 → google.web :: live
    2. > read web_orders rows=52,062
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 42,691 matched

    WHAT THIS ENABLES

    GA4 to Google Enhanced Conversions

    Google Enhanced Conversions for GA4: Signals recovers checkout conversions with hashed first-party identifiers matched to the Google click straight from your GA4 events, hashed and consent-screened as each event fires.

    • Signals recovers checkout conversions with hashed first-party identifiers matched to the Google click, reading your GA4 events as each event fires.
    • Checkout conversions recovered for Search and Shopping, with no export step out of your GA4 events.

    WHAT FLOWS WHERE

    GA4 to EC Web, mapped.

    Each sync hands the on-site purchase and checkout events from your GA4 events to Signals, which hashes and filters every record, then Google Ads' Enhanced Conversions (Google Ads API) logs the web conversions for hashed-identifier enhancement.

    Each sync hands the on-site purchase and checkout events from your GA4 events to Signals, which hashes and filters every record, then Google Ads' Enhanced Conversions (Google Ads API) logs the web conversions for hashed-identifier enhancement.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Advertisers whose Google web conversions decay with cookie loss, working out of GA4 event streams and BigQuery exports.

    Analytics teams instrumenting GA4 who need conversion accuracy restored where cookies alone fall short out of GA4 events.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Read access to your GA4 event stream, mapped to Google Ads' Enhanced Conversions (Google Ads API) and tuned for hashed-identifier enhancement.

    2. Map

      Columns from your GA4 events align to Google Ads' Enhanced Conversions (Google Ads API) in the visual mapper, hashed as each event fires and checked for hashed-identifier enhancement.

    3. Deliver

      As each event fires, Signals reads your GA4 events and recovers checkout conversions with hashed first-party identifiers matched to the Google click, forwards each event as it arrives, with hashed-identifier enhancement watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Conversion accuracy restored where cookies alone fall short from your GA4 events, delivered as each event fires.

    Checkout conversions recovered for Search and Shopping out of your GA4 events, delivered as each event fires without event volume climbing.

    Match feedback on hashed-identifier enhancement from Google Ads' Enhanced Conversions (Google Ads API) each run, tied back to your GA4 events.

    ON THE WIRE

    What EC Web actually receives.

    signals :: ga4.google-ec-web :: wire

    1. ● signals :: event payload
    2. > POST /enhanced_conversions source=ga4.web_orders
    3. hashed_email sha256 "b13f0a…" · hashed_phone_number sha256 "71cd8e…"
    4. order_id "ord-47809" · conversion_value 1944.00 · currency_code USD
    5. conversion_date_time "2026-07-19T11:16:49"
    6. ✓ accepted · enhancement applied
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    FAQ

    Asked on almost every call.

    How often does the GA4 Google EC Web sync run?

    The pace follows your GA4 events: Signals sends changes from GA4 to Google Ads as each event fires. Because it forwards each event as it arrives, conversion accuracy restored where cookies alone fall short stays current while analytics teams instrumenting GA4 keep hashed-identifier enhancement in view. Delivery needs no export and no manual upload.

    What match rate should a GA4-sourced Google EC Web batch expect?

    In GA4, match rate tracks the email and phone quality your GA4 events carry. Clean identifiers land for Google Ads; blank ones never will. The first Enhanced Conversions (Google Ads API) report shows analytics teams instrumenting GA4 where hashed-identifier enhancement needs work, a data-quality task handled in GA4.

    NEXT STEP

    GA4 to Google EC Web, in production this week.

    Talk to our team All GA4 use cases