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    CONNECTIONS / BigCommerce / BigCommerce to Google EC Web

    Your BigCommerce orders, wired to Google Enhanced Conversions for web.

    Connect BigCommerce and point Signals at your BigCommerce orders; it recovers checkout conversions with hashed first-party identifiers matched to the Google click as orders complete, hashed and consent-checked for Google Ads.

    Talk to our team Explore the setup

    bigcommerce -> google-ec-web :: live

    1. ● bigcommerce → google.web :: live
    2. > read web_orders rows=22,742
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 17,057 matched

    WHAT THIS ENABLES

    BigCommerce to Google Enhanced Conversions

    Google Enhanced Conversions for BigCommerce: Signals recovers checkout conversions with hashed first-party identifiers matched to the Google click straight from your BigCommerce orders, hashed and consent-screened as orders complete.

    • On-site purchase and checkout events from your BigCommerce orders activated for Google Ads, as Signals recovers checkout conversions with hashed first-party identifiers matched to the Google click.
    • Conversion accuracy restored where cookies alone fall short, drawn from your BigCommerce orders by merchants running BigCommerce.

    WHAT FLOWS WHERE

    BigCommerce to EC Web, mapped.

    Signals reads the on-site purchase and checkout events from your BigCommerce orders; Signals hashes and consent-screens each record before Google Ads' Enhanced Conversions (Google Ads API) accepts the web conversions for hashed-identifier enhancement.

    Signals reads the on-site purchase and checkout events from your BigCommerce orders; Signals hashes and consent-screens each record before Google Ads' Enhanced Conversions (Google Ads API) accepts the web conversions for hashed-identifier enhancement.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Advertisers whose Google web conversions decay with cookie loss, with the records already in BigCommerce orders, customers, and catalog.

    Merchants running BigCommerce activating Google Enhanced Conversions for web straight from BigCommerce orders.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped API access to BigCommerce, reading only your BigCommerce orders to feed Google Ads' Enhanced Conversions (Google Ads API), sized for hashed-identifier enhancement.

    2. Map

      Signals reads your BigCommerce orders, and its columns map to Google Ads' Enhanced Conversions (Google Ads API) in the visual mapper, hashed and checked for hashed-identifier enhancement.

    3. Deliver

      On each run, Signals pulls your BigCommerce orders, recovers checkout conversions with hashed first-party identifiers matched to the Google click, and sends only the orders that changed, with hashed-identifier enhancement in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Conversion accuracy restored where cookies alone fall short on every run, as Signals reads your BigCommerce orders and sends only the orders that changed.

    Checkout conversions recovered for Search and Shopping from your BigCommerce orders, with API call volume steady because Signals sends only the orders that changed.

    A per-run match report from Google Ads' Enhanced Conversions (Google Ads API) on hashed-identifier enhancement, straight out of your BigCommerce orders.

    ON THE WIRE

    What EC Web actually receives.

    signals :: bigcommerce.google-ec-web :: wire

    1. ● signals :: event payload
    2. > POST /enhanced_conversions source=bigcommerce.web_orders
    3. hashed_email sha256 "b13f0a…" · hashed_phone_number sha256 "71cd8e…"
    4. order_id "ord-40468" · conversion_value 1648.00 · currency_code AED
    5. conversion_date_time "2026-07-20T07:27:48"
    6. ✓ accepted · enhancement applied
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    FAQ

    Asked on almost every call.

    How often does the BigCommerce Google EC Web sync run?

    The pace follows your BigCommerce orders: Signals sends changes from BigCommerce to Google Ads as orders complete. Because it sends only the orders that changed, conversion accuracy restored where cookies alone fall short stays current while merchants running BigCommerce keep hashed-identifier enhancement in view. Delivery needs no export and no manual upload.

    What match rate should a BigCommerce-sourced Google EC Web batch expect?

    Coverage of hashed identifiers across your BigCommerce orders decides it, and merchants running BigCommerce own that inside BigCommerce. A live email or phone matches into Google Ads; neither, and it will not. First-run feedback flags hashed-identifier enhancement, which merchants running BigCommerce then raise inside your BigCommerce orders.

    NEXT STEP

    BigCommerce to Google EC Web, in production this week.

    Talk to our team All BigCommerce use cases