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    CONNECTIONS / WordPress / WordPress to Google EC Web

    Your WordPress orders, wired to Google Enhanced Conversions for web.

    Connect WordPress and point Signals at your WordPress orders; it recovers checkout conversions with hashed first-party identifiers matched to the Google click as orders complete, hashed and consent-checked for Google Ads.

    Talk to our team Explore the setup

    wordpress -> google-ec-web :: live

    1. ● wordpress → google.web :: live
    2. > read web_orders rows=42,355
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 32,613 matched

    WHAT THIS ENABLES

    WordPress to Google Enhanced Conversions

    WordPress to Google Enhanced Conversions: Signals reads your WordPress orders and recovers checkout conversions with hashed first-party identifiers matched to the Google click, hashed and consent-checked as orders complete.

    • On-site purchase and checkout events from your WordPress orders activated for Google Ads, as Signals recovers checkout conversions with hashed first-party identifiers matched to the Google click.
    • Conversion accuracy restored where cookies alone fall short, drawn from your WordPress orders by content-led merchants on WordPress.

    WHAT FLOWS WHERE

    WordPress to EC Web, mapped.

    Signals reads the on-site purchase and checkout events from your WordPress orders as orders complete, hashes and screens each record, and posts the web conversions to Google Ads' Enhanced Conversions (Google Ads API), keeping hashed-identifier enhancement in view.

    Signals reads the on-site purchase and checkout events from your WordPress orders as orders complete, hashes and screens each record, and posts the web conversions to Google Ads' Enhanced Conversions (Google Ads API), keeping hashed-identifier enhancement in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Advertisers whose Google web conversions decay with cookie loss, with the records already in WordPress orders, users, and form entries.

    Content-led merchants on WordPress activating Google Enhanced Conversions for web straight from WordPress orders.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped API access to WordPress, reading only your WordPress orders to feed Google Ads' Enhanced Conversions (Google Ads API), sized for hashed-identifier enhancement.

    2. Map

      Signals reads your WordPress orders, and its columns map to Google Ads' Enhanced Conversions (Google Ads API) in the visual mapper, hashed and checked for hashed-identifier enhancement.

    3. Deliver

      On each run, Signals pulls your WordPress orders, recovers checkout conversions with hashed first-party identifiers matched to the Google click, and sends only the orders that changed, with hashed-identifier enhancement in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Conversion accuracy restored where cookies alone fall short on every run, as Signals reads your WordPress orders and sends only the orders that changed.

    Checkout conversions recovered for Search and Shopping from your WordPress orders, with API call volume steady because Signals sends only the orders that changed.

    A per-run match report from Google Ads' Enhanced Conversions (Google Ads API) on hashed-identifier enhancement, straight out of your WordPress orders.

    ON THE WIRE

    What EC Web actually receives.

    signals :: wordpress.google-ec-web :: wire

    1. ● signals :: event payload
    2. > POST /enhanced_conversions source=wordpress.web_orders
    3. hashed_email sha256 "b13f0a…" · hashed_phone_number sha256 "71cd8e…"
    4. order_id "ord-72986" · conversion_value 1973.00 · currency_code GBP
    5. conversion_date_time "2026-07-19T13:16:26"
    6. ✓ accepted · enhancement applied
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    FAQ

    Asked on almost every call.

    How often does the WordPress Google EC Web sync run?

    Delivery tracks WordPress, run by content-led merchants on WordPress: a near-real-time or scheduled sync of your WordPress orders feeds Google Ads on that cadence. Each run sends only the orders that changed, so checkout conversions recovered for Search and Shopping holds up on hashed-identifier enhancement. The live debugger confirms every delivery inline.

    What match rate should a WordPress-sourced Google EC Web batch expect?

    Match rate follows identifier coverage in your WordPress orders, which content-led merchants on WordPress control, not WordPress itself. A record with a current hashed email or phone matches for Google Ads; one missing both cannot. First-run feedback from Enhanced Conversions (Google Ads API) pinpoints hashed-identifier enhancement, the number content-led merchants on WordPress tune against.

    NEXT STEP

    WordPress to Google EC Web, in production this week.

    Talk to our team All WordPress use cases