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    CONNECTIONS / WooCommerce / WooCommerce to Google EC Web

    From WooCommerce orders to Google Enhanced Conversions for web.

    Signals reads your WooCommerce orders through scoped API access to WooCommerce, reading only your WooCommerce orders, then recovers checkout conversions with hashed first-party identifiers matched to the Google click so Google Ads sees web conversions without an export.

    Talk to our team Explore the setup

    woocommerce -> google-ec-web :: live

    1. ● woocommerce → google.web :: live
    2. > read web_orders rows=48,662
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 37,956 matched

    WHAT THIS ENABLES

    WooCommerce to Google Enhanced Conversions

    Google Enhanced Conversions for WooCommerce: Signals recovers checkout conversions with hashed first-party identifiers matched to the Google click straight from your WooCommerce orders, hashed and consent-screened as orders complete.

    • Signals recovers checkout conversions with hashed first-party identifiers matched to the Google click, reading your WooCommerce orders as orders complete.
    • Checkout conversions recovered for Search and Shopping, with no export step out of your WooCommerce orders.

    WHAT FLOWS WHERE

    WooCommerce to EC Web, mapped.

    Each sync hands the on-site purchase and checkout events from your WooCommerce orders to Signals, which hashes and filters every record, then Google Ads' Enhanced Conversions (Google Ads API) logs the web conversions for hashed-identifier enhancement.

    Each sync hands the on-site purchase and checkout events from your WooCommerce orders to Signals, which hashes and filters every record, then Google Ads' Enhanced Conversions (Google Ads API) logs the web conversions for hashed-identifier enhancement.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Advertisers whose Google web conversions decay with cookie loss, working out of WooCommerce orders, customers, and subscriptions.

    WordPress merchants running WooCommerce who need conversion accuracy restored where cookies alone fall short out of WooCommerce orders.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped API access to WooCommerce, reading only your WooCommerce orders, mapped to Google Ads' Enhanced Conversions (Google Ads API) and tuned for hashed-identifier enhancement.

    2. Map

      Columns from your WooCommerce orders align to Google Ads' Enhanced Conversions (Google Ads API) in the visual mapper, hashed as each order syncs and checked for hashed-identifier enhancement.

    3. Deliver

      As orders complete, Signals reads your WooCommerce orders and recovers checkout conversions with hashed first-party identifiers matched to the Google click, sends only the orders that changed, with hashed-identifier enhancement watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Conversion accuracy restored where cookies alone fall short from your WooCommerce orders, delivered as orders complete.

    Checkout conversions recovered for Search and Shopping out of your WooCommerce orders, delivered as orders complete without API call volume climbing.

    Match feedback on hashed-identifier enhancement from Google Ads' Enhanced Conversions (Google Ads API) each run, tied back to your WooCommerce orders.

    ON THE WIRE

    What EC Web actually receives.

    signals :: woocommerce.google-ec-web :: wire

    1. ● signals :: event payload
    2. > POST /enhanced_conversions source=woocommerce.web_orders
    3. hashed_email sha256 "b13f0a…" · hashed_phone_number sha256 "71cd8e…"
    4. order_id "ord-63157" · conversion_value 3479.00 · currency_code USD
    5. conversion_date_time "2026-07-22T16:35:57"
    6. ✓ accepted · enhancement applied
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    FAQ

    Asked on almost every call.

    How often does the WooCommerce Google EC Web sync run?

    You set the cadence, from near-real-time to a nightly WooCommerce sync of your WooCommerce orders into Google Ads. Since Signals sends only the orders that changed, conversion accuracy restored where cookies alone fall short keeps pace and WordPress merchants running WooCommerce watch hashed-identifier enhancement. One scoped connection sets it up, cadence adjustable later.

    What match rate should a WooCommerce-sourced Google EC Web batch expect?

    Match rate follows identifier coverage in your WooCommerce orders, which WordPress merchants running WooCommerce control, not WooCommerce itself. A record with a current hashed email or phone matches for Google Ads; one missing both cannot. First-run feedback from Enhanced Conversions (Google Ads API) pinpoints hashed-identifier enhancement, the number WordPress merchants running WooCommerce tune against.

    NEXT STEP

    WooCommerce to Google EC Web, in production this week.

    Talk to our team All WooCommerce use cases