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    CONNECTIONS / Magento / Magento to Google EC Web

    Your Magento orders, wired to Google Enhanced Conversions for web.

    Connect Magento and point Signals at your Magento orders; it recovers checkout conversions with hashed first-party identifiers matched to the Google click as orders complete, hashed and consent-checked for Google Ads.

    Talk to our team Explore the setup

    magento -> google-ec-web :: live

    1. ● magento → google.web :: live
    2. > read web_orders rows=59,032
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 52,538 matched

    WHAT THIS ENABLES

    Magento to Google Enhanced Conversions

    Magento to Google Enhanced Conversions: Signals reads your Magento orders and recovers checkout conversions with hashed first-party identifiers matched to the Google click, hashed and consent-checked as orders complete.

    • On-site purchase and checkout events from your Magento orders activated for Google Ads, as Signals recovers checkout conversions with hashed first-party identifiers matched to the Google click.
    • Conversion accuracy restored where cookies alone fall short, drawn from your Magento orders by merchants on Adobe Commerce (Magento).

    WHAT FLOWS WHERE

    Magento to EC Web, mapped.

    Signals reads the on-site purchase and checkout events from your Magento orders; Signals hashes and consent-screens each record before Google Ads' Enhanced Conversions (Google Ads API) accepts the web conversions for hashed-identifier enhancement.

    Signals reads the on-site purchase and checkout events from your Magento orders; Signals hashes and consent-screens each record before Google Ads' Enhanced Conversions (Google Ads API) accepts the web conversions for hashed-identifier enhancement.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Advertisers whose Google web conversions decay with cookie loss, with the records already in Magento orders, customers, and quotes.

    Merchants on Adobe Commerce (Magento) activating Google Enhanced Conversions for web straight from Magento orders.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped API access to Magento, reading only your Magento orders to feed Google Ads' Enhanced Conversions (Google Ads API), sized for hashed-identifier enhancement.

    2. Map

      Signals reads your Magento orders, and its columns map to Google Ads' Enhanced Conversions (Google Ads API) in the visual mapper, hashed and checked for hashed-identifier enhancement.

    3. Deliver

      On each run, Signals pulls your Magento orders, recovers checkout conversions with hashed first-party identifiers matched to the Google click, and sends only the orders that changed, with hashed-identifier enhancement in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Conversion accuracy restored where cookies alone fall short on every run, as Signals reads your Magento orders and sends only the orders that changed.

    Checkout conversions recovered for Search and Shopping from your Magento orders, with API call volume steady because Signals sends only the orders that changed.

    A per-run match report from Google Ads' Enhanced Conversions (Google Ads API) on hashed-identifier enhancement, straight out of your Magento orders.

    ON THE WIRE

    What EC Web actually receives.

    signals :: magento.google-ec-web :: wire

    1. ● signals :: event payload
    2. > POST /enhanced_conversions source=magento.web_orders
    3. hashed_email sha256 "b13f0a…" · hashed_phone_number sha256 "71cd8e…"
    4. order_id "ord-92128" · conversion_value 2409.00 · currency_code AED
    5. conversion_date_time "2026-07-18T06:12:08"
    6. ✓ accepted · enhancement applied
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    FAQ

    Asked on almost every call.

    How often does the Magento Google EC Web sync run?

    You set the cadence, from near-real-time to a nightly Magento sync of your Magento orders into Google Ads. Since Signals sends only the orders that changed, conversion accuracy restored where cookies alone fall short keeps pace and merchants on Adobe Commerce (Magento) watch hashed-identifier enhancement. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Magento-sourced Google EC Web batch expect?

    In Magento, match rate tracks the email and phone quality your Magento orders carry. Clean identifiers land for Google Ads; blank ones never will. The first Enhanced Conversions (Google Ads API) report shows merchants on Adobe Commerce (Magento) where hashed-identifier enhancement needs work, a data-quality task handled in Magento.

    NEXT STEP

    Magento to Google EC Web, in production this week.

    Talk to our team All Magento use cases