Pinterest CAPI
Pinterest CAPI, live in your ad account.
Datahash implements Pinterest Conversions API with dedupe against the Pinterest Tag and hashed advanced matching.
- ● pinterest.capi :: live
- > event checkout value=214.00 AED
- hash sha256(em,ph) click_id=captured
- dedupe event_id vs tag matched
- ✓ delivered · num_events_received 1
Built for the teams that own the number.
Teams losing Pinterest Tag events to browser tracking prevention.
From kickoff to verified events.
-
Audit
Pinterest Tag coverage, event map, and match parameter baseline.
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Configure
Server-side Conversions API with dedupe against the Tag and hashed identifiers.
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Verify
Events confirmed in Pinterest Ads Manager before go-live.
WHAT FLOWS WHERE
One use case, every source.
A checkout fires on your website, Signals hashes the identifiers and deduplicates on the shared event ID, then posts the event to Pinterest's Conversions API server-side.
A checkout fires on your website, Signals hashes the identifiers and deduplicates on the shared event ID, then posts the event to Pinterest's Conversions API server-side.
What ships with this offering.
Deduped Tag plus CAPI on every key event.
Higher match rates from hashed advanced matching.
Stronger optimization signal for Pinterest campaigns.
ON THE WIRE
What the platform actually receives.
Identifiers are hashed with SHA-256 at source. The payload the destination sees never contains raw PII.
- ● signals :: event payload
- > POST /v5/ad_accounts/{id}/events action_source=web
- event_name "checkout" · event_id "e2f9c1…"
- user_data em "9b1a4d…" · ph "7c3e88…" · click_id "epik.1…"
- custom_data value 214 · currency AED
- ✓ num_events_received 1 · processed
Adjacent moves on the same stack.
meta
Meta Web CAPI
Datahash is a Meta Business Partner. We set up Meta Conversions API on your website server-side, deduped with your existing Meta Pixel, hashed and privacy-safe.
Learn more
snap
Snap Web CAPI
Datahash is a Snapchat Marketing Partner. We deliver Snap CAPI for web, deduped with the Snap Pixel and enriched with hashed first-party identifiers.
Learn more
tiktok
TikTok Web eAPI
Datahash is a TikTok Partner. We deliver server-side TikTok Events API with dedupe against your existing Pixel and full support for TikTok's advanced matching parameters.
Learn more
x
X CAPI
Datahash implements X (Twitter) Conversions API with dedupe against the X Pixel and hashed identifier support.
Learn moreBring it from where the data lives.
Every source that supports this use case. Pick a platform to see the exact setup.
Custom
Questions your team will ask.
Which events are supported?
Pinterest supports its standard set of web events, including page visit, add to cart, checkout, signup, and lead, alongside custom events specific to your site. During setup, Datahash maps your existing event taxonomy to Pinterest's schema so nothing is renamed or dropped, and both the Tag and the Conversions API report the same event names.
How does advanced matching work?
Identifiers such as email are hashed on our side and attached to each server event before it reaches Pinterest. Pinterest then matches those hashed values against its own signed-in user records, which raises attribution coverage beyond what the Pinterest Tag captures alone. Raw PII never reaches Pinterest at any point in the process.
Do we keep the Pinterest Tag?
Yes. The Pinterest Tag keeps running in the browser exactly as it does today, and the Conversions API runs alongside it rather than replacing it. Datahash dedupes both on a shared event identifier, so each conversion counts once in Pinterest Ads Manager while overall coverage improves, including events lost to browser tracking prevention.
NEXT STEP
Live in fifteen minutes. Measurable in a week.
Talk to our team of solutions engineers. We map your source data, propose an integration plan, and give you a live setup in the same call where possible.