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    CONNECTIONS / GA4 / GA4 to Pinterest CAPI

    Your GA4 events, wired to Pinterest's Conversions API.

    Signals reads your GA4 events through read access to your GA4 event stream, then credits store sales back to the Pinterest discovery that inspired them so Pinterest sees web conversions without an export.

    Talk to our team Explore the setup

    ga4 -> pinterest-capi :: live

    1. ● ga4 → pinterest.capi :: live
    2. > read web_orders rows=63,903
    3. hash sha256(email,phone) consent=filtered
    4. route pinterest deliver
    5. ✓ delivered · 54,318 matched

    WHAT THIS ENABLES

    GA4 to Pinterest Conversions API

    Pinterest Conversions API for GA4: Signals credits store sales back to the Pinterest discovery that inspired them straight from your GA4 events, hashed and consent-screened as each event fires.

    • Signals credits store sales back to the Pinterest discovery that inspired them, reading your GA4 events as each event fires.
    • Checkout sales tied to Pinterest discovery, with no export step out of your GA4 events.

    WHAT FLOWS WHERE

    GA4 to Pinterest CAPI, mapped.

    Each sync hands the on-site purchase and checkout events from your GA4 events to Signals, which hashes and filters every record, then Pinterest's Conversions API logs the web conversions for upper-funnel attribution.

    Each sync hands the on-site purchase and checkout events from your GA4 events to Signals, which hashes and filters every record, then Pinterest's Conversions API logs the web conversions for upper-funnel attribution.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Brands whose buyers discover on Pinterest and buy later, working out of GA4 event streams and BigQuery exports.

    Analytics teams instrumenting GA4 who need purchase signal linking Pinterest discovery to checkout out of GA4 events.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Read access to your GA4 event stream, mapped to Pinterest's Conversions API and tuned for upper-funnel attribution.

    2. Map

      Columns from your GA4 events align to Pinterest's Conversions API in the visual mapper, hashed as each event fires and checked for upper-funnel attribution.

    3. Deliver

      As each event fires, Signals reads your GA4 events and credits store sales back to the Pinterest discovery that inspired them, forwards each event as it arrives, with upper-funnel attribution watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Purchase signal linking Pinterest discovery to checkout from your GA4 events, delivered as each event fires.

    Checkout sales tied to Pinterest discovery out of your GA4 events, delivered as each event fires without event volume climbing.

    Match feedback on upper-funnel attribution from Pinterest's Conversions API each run, tied back to your GA4 events.

    ON THE WIRE

    What Pinterest CAPI actually receives.

    signals :: ga4.pinterest-capi :: wire

    1. ● signals :: event payload
    2. > POST /events source=ga4.web_orders
    3. event_name "checkout" · action_source "web" · event_time 1784214490
    4. em sha256 "7bd403…"
    5. value 4531.00 · currency GBP
    6. ✓ accepted match=85%
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    FAQ

    Asked on almost every call.

    How often does the GA4 Pinterest CAPI sync run?

    The pace follows your GA4 events: Signals sends changes from GA4 to Pinterest as each event fires. Because it forwards each event as it arrives, purchase signal linking Pinterest discovery to checkout stays current while analytics teams instrumenting GA4 keep upper-funnel attribution in view. Delivery needs no export and no manual upload.

    What match rate should a GA4-sourced Pinterest CAPI batch expect?

    In GA4, match rate tracks the email and phone quality your GA4 events carry. Clean identifiers land for Pinterest; blank ones never will. The first Conversions API report shows analytics teams instrumenting GA4 where upper-funnel attribution needs work, a data-quality task handled in GA4.

    NEXT STEP

    GA4 to Pinterest CAPI, in production this week.

    Talk to our team All GA4 use cases