CONNECTIONS / Magento / Magento to Pinterest CAPI
Your Magento orders, wired to Pinterest's Conversions API.
Connect Magento and point Signals at your Magento orders; it credits store sales back to the Pinterest discovery that inspired them as orders complete, hashed and consent-checked for Pinterest.
- ● magento → pinterest.capi :: live
- > read web_orders rows=24,062
- hash sha256(email,phone) consent=filtered
- route pinterest deliver
- ✓ delivered · 21,656 matched
WHAT THIS ENABLES
Magento to Pinterest Conversions API
Magento to Pinterest Conversions API: Signals reads your Magento orders and credits store sales back to the Pinterest discovery that inspired them, hashed and consent-checked as orders complete.
- On-site purchase and checkout events from your Magento orders activated for Pinterest, as Signals credits store sales back to the Pinterest discovery that inspired them.
- Purchase signal linking Pinterest discovery to checkout, drawn from your Magento orders by merchants on Adobe Commerce (Magento).
WHAT FLOWS WHERE
Magento to Pinterest CAPI, mapped.
Signals reads the on-site purchase and checkout events from your Magento orders; Signals hashes and consent-screens each record before Pinterest's Conversions API accepts the web conversions for upper-funnel attribution.
Signals reads the on-site purchase and checkout events from your Magento orders; Signals hashes and consent-screens each record before Pinterest's Conversions API accepts the web conversions for upper-funnel attribution.
Built for the teams that own the number.
Merchants on Adobe Commerce (Magento) activating Pinterest's Conversions API straight from Magento orders.
From kickoff to verified events.
-
Connect
Scoped API access to Magento, reading only your Magento orders to feed Pinterest's Conversions API, sized for upper-funnel attribution.
-
Map
Signals reads your Magento orders, and its columns map to Pinterest's Conversions API in the visual mapper, hashed and checked for upper-funnel attribution.
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Deliver
On each run, Signals pulls your Magento orders, credits store sales back to the Pinterest discovery that inspired them, and sends only the orders that changed, with upper-funnel attribution in the debugger.
What ships with this use case.
Purchase signal linking Pinterest discovery to checkout on every run, as Signals reads your Magento orders and sends only the orders that changed.
Checkout sales tied to Pinterest discovery from your Magento orders, with API call volume steady because Signals sends only the orders that changed.
A per-run match report from Pinterest's Conversions API on upper-funnel attribution, straight out of your Magento orders.
What Pinterest CAPI actually receives.
- ● signals :: event payload
- > POST /events source=magento.web_orders
- event_name "checkout" · action_source "web" · event_time 1784734569
- em sha256 "7bd403…"
- value 1859.00 · currency USD
- ✓ accepted match=90%
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How often does the Magento Pinterest CAPI sync run?
You set the cadence, from near-real-time to a nightly Magento sync of your Magento orders into Pinterest. Since Signals sends only the orders that changed, purchase signal linking Pinterest discovery to checkout keeps pace and merchants on Adobe Commerce (Magento) watch upper-funnel attribution. One scoped connection sets it up, cadence adjustable later.
What match rate should a Magento-sourced Pinterest CAPI batch expect?
In Magento, match rate tracks the email and phone quality your Magento orders carry. Clean identifiers land for Pinterest; blank ones never will. The first Conversions API report shows merchants on Adobe Commerce (Magento) where upper-funnel attribution needs work, a data-quality task handled in Magento.
NEXT STEP