CONNECTIONS / WooCommerce / WooCommerce to Pinterest CAPI
From WooCommerce orders to Pinterest's Conversions API.
Signals reads your WooCommerce orders through scoped API access to WooCommerce, reading only your WooCommerce orders, then credits store sales back to the Pinterest discovery that inspired them so Pinterest sees web conversions without an export.
- ● woocommerce → pinterest.capi :: live
- > read web_orders rows=25,437
- hash sha256(email,phone) consent=filtered
- route pinterest deliver
- ✓ delivered · 21,621 matched
WHAT THIS ENABLES
WooCommerce to Pinterest Conversions API
Pinterest Conversions API for WooCommerce: Signals credits store sales back to the Pinterest discovery that inspired them straight from your WooCommerce orders, hashed and consent-screened as orders complete.
- Signals credits store sales back to the Pinterest discovery that inspired them, reading your WooCommerce orders as orders complete.
- Checkout sales tied to Pinterest discovery, with no export step out of your WooCommerce orders.
WHAT FLOWS WHERE
WooCommerce to Pinterest CAPI, mapped.
Each sync hands the on-site purchase and checkout events from your WooCommerce orders to Signals, which hashes and filters every record, then Pinterest's Conversions API logs the web conversions for upper-funnel attribution.
Each sync hands the on-site purchase and checkout events from your WooCommerce orders to Signals, which hashes and filters every record, then Pinterest's Conversions API logs the web conversions for upper-funnel attribution.
Built for the teams that own the number.
WordPress merchants running WooCommerce who need purchase signal linking Pinterest discovery to checkout out of WooCommerce orders.
From kickoff to verified events.
-
Connect
Scoped API access to WooCommerce, reading only your WooCommerce orders, mapped to Pinterest's Conversions API and tuned for upper-funnel attribution.
-
Map
Columns from your WooCommerce orders align to Pinterest's Conversions API in the visual mapper, hashed as each order syncs and checked for upper-funnel attribution.
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Deliver
As orders complete, Signals reads your WooCommerce orders and credits store sales back to the Pinterest discovery that inspired them, sends only the orders that changed, with upper-funnel attribution watched in the debugger.
What ships with this use case.
Purchase signal linking Pinterest discovery to checkout from your WooCommerce orders, delivered as orders complete.
Checkout sales tied to Pinterest discovery out of your WooCommerce orders, delivered as orders complete without API call volume climbing.
Match feedback on upper-funnel attribution from Pinterest's Conversions API each run, tied back to your WooCommerce orders.
What Pinterest CAPI actually receives.
- ● signals :: event payload
- > POST /events source=woocommerce.web_orders
- event_name "checkout" · action_source "web" · event_time 1783966630
- em sha256 "7bd403…"
- value 3458.00 · currency GBP
- ✓ accepted match=85%
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How often does the WooCommerce Pinterest CAPI sync run?
You set the cadence, from near-real-time to a nightly WooCommerce sync of your WooCommerce orders into Pinterest. Since Signals sends only the orders that changed, purchase signal linking Pinterest discovery to checkout keeps pace and WordPress merchants running WooCommerce watch upper-funnel attribution. One scoped connection sets it up, cadence adjustable later.
What match rate should a WooCommerce-sourced Pinterest CAPI batch expect?
Match rate follows identifier coverage in your WooCommerce orders, which WordPress merchants running WooCommerce control, not WooCommerce itself. A record with a current hashed email or phone matches for Pinterest; one missing both cannot. First-run feedback from Conversions API pinpoints upper-funnel attribution, the number WordPress merchants running WooCommerce tune against.
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