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    CONNECTIONS / Salesforce Commerce Cloud / Commerce Cloud to Pinterest CAPI

    Your Commerce Cloud orders, wired to Pinterest's Conversions API.

    Connect Commerce Cloud and point Signals at your Commerce Cloud orders; it credits store sales back to the Pinterest discovery that inspired them as orders complete, hashed and consent-checked for Pinterest.

    Talk to our team Explore the setup

    sfcc -> pinterest-capi :: live

    1. ● commerce cloud → pinterest.capi :: live
    2. > read web_orders rows=45,909
    3. hash sha256(email,phone) consent=filtered
    4. route pinterest deliver
    5. ✓ delivered · 37,645 matched

    WHAT THIS ENABLES

    Commerce Cloud to Pinterest Conversions API

    Commerce Cloud to Pinterest Conversions API: Signals reads your Commerce Cloud orders and credits store sales back to the Pinterest discovery that inspired them, hashed and consent-checked as orders complete.

    • On-site purchase and checkout events from your Commerce Cloud orders activated for Pinterest, as Signals credits store sales back to the Pinterest discovery that inspired them.
    • Purchase signal linking Pinterest discovery to checkout, drawn from your Commerce Cloud orders by enterprise retailers on Salesforce Commerce Cloud.

    WHAT FLOWS WHERE

    Salesforce Commerce Cloud to Pinterest CAPI, mapped.

    Signals reads the on-site purchase and checkout events from your Commerce Cloud orders; Signals hashes and consent-screens each record before Pinterest's Conversions API accepts the web conversions for upper-funnel attribution.

    Signals reads the on-site purchase and checkout events from your Commerce Cloud orders; Signals hashes and consent-screens each record before Pinterest's Conversions API accepts the web conversions for upper-funnel attribution.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Brands whose buyers discover on Pinterest and buy later, with the records already in Salesforce Commerce Cloud orders and customer profiles.

    Enterprise retailers on Salesforce Commerce Cloud activating Pinterest's Conversions API straight from Commerce Cloud orders.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped API access to Commerce Cloud, reading only your Commerce Cloud orders to feed Pinterest's Conversions API, sized for upper-funnel attribution.

    2. Map

      Signals reads your Commerce Cloud orders, and its columns map to Pinterest's Conversions API in the visual mapper, hashed and checked for upper-funnel attribution.

    3. Deliver

      On each run, Signals pulls your Commerce Cloud orders, credits store sales back to the Pinterest discovery that inspired them, and sends only the orders that changed, with upper-funnel attribution in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Purchase signal linking Pinterest discovery to checkout on every run, as Signals reads your Commerce Cloud orders and sends only the orders that changed.

    Checkout sales tied to Pinterest discovery from your Commerce Cloud orders, with API call volume steady because Signals sends only the orders that changed.

    A per-run match report from Pinterest's Conversions API on upper-funnel attribution, straight out of your Commerce Cloud orders.

    ON THE WIRE

    What Pinterest CAPI actually receives.

    signals :: sfcc.pinterest-capi :: wire

    1. ● signals :: event payload
    2. > POST /events source=sfcc.web_orders
    3. event_name "checkout" · action_source "web" · event_time 1784525185
    4. em sha256 "7bd403…"
    5. value 3086.00 · currency USD
    6. ✓ accepted match=82%
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    FAQ

    Asked on almost every call.

    How often does the Commerce Cloud Pinterest CAPI sync run?

    The pace follows your Commerce Cloud orders: Signals sends changes from Commerce Cloud to Pinterest as orders complete. Because it sends only the orders that changed, purchase signal linking Pinterest discovery to checkout stays current while enterprise retailers on Salesforce Commerce Cloud keep upper-funnel attribution in view. Delivery needs no export and no manual upload.

    What match rate should a Commerce Cloud-sourced Pinterest CAPI batch expect?

    Coverage of hashed identifiers across your Commerce Cloud orders decides it, and enterprise retailers on Salesforce Commerce Cloud own that inside Commerce Cloud. A live email or phone matches into Pinterest; neither, and it will not. First-run feedback flags upper-funnel attribution, which enterprise retailers on Salesforce Commerce Cloud then raise inside your Commerce Cloud orders.

    NEXT STEP

    Commerce Cloud to Pinterest CAPI, in production this week.

    Talk to our team All Salesforce Commerce Cloud use cases