CONNECTIONS / BigCommerce / BigCommerce to Pinterest CAPI
Your BigCommerce orders, wired to Pinterest's Conversions API.
Connect BigCommerce and point Signals at your BigCommerce orders; it credits store sales back to the Pinterest discovery that inspired them as orders complete, hashed and consent-checked for Pinterest.
- ● bigcommerce → pinterest.capi :: live
- > read web_orders rows=46,574
- hash sha256(email,phone) consent=filtered
- route pinterest deliver
- ✓ delivered · 39,122 matched
WHAT THIS ENABLES
BigCommerce to Pinterest Conversions API
Pinterest Conversions API for BigCommerce: Signals credits store sales back to the Pinterest discovery that inspired them straight from your BigCommerce orders, hashed and consent-screened as orders complete.
- On-site purchase and checkout events from your BigCommerce orders activated for Pinterest, as Signals credits store sales back to the Pinterest discovery that inspired them.
- Purchase signal linking Pinterest discovery to checkout, drawn from your BigCommerce orders by merchants running BigCommerce.
WHAT FLOWS WHERE
BigCommerce to Pinterest CAPI, mapped.
Signals reads the on-site purchase and checkout events from your BigCommerce orders; Signals hashes and consent-screens each record before Pinterest's Conversions API accepts the web conversions for upper-funnel attribution.
Signals reads the on-site purchase and checkout events from your BigCommerce orders; Signals hashes and consent-screens each record before Pinterest's Conversions API accepts the web conversions for upper-funnel attribution.
Built for the teams that own the number.
Merchants running BigCommerce activating Pinterest's Conversions API straight from BigCommerce orders.
From kickoff to verified events.
-
Connect
Scoped API access to BigCommerce, reading only your BigCommerce orders to feed Pinterest's Conversions API, sized for upper-funnel attribution.
-
Map
Signals reads your BigCommerce orders, and its columns map to Pinterest's Conversions API in the visual mapper, hashed and checked for upper-funnel attribution.
-
Deliver
On each run, Signals pulls your BigCommerce orders, credits store sales back to the Pinterest discovery that inspired them, and sends only the orders that changed, with upper-funnel attribution in the debugger.
What ships with this use case.
Purchase signal linking Pinterest discovery to checkout on every run, as Signals reads your BigCommerce orders and sends only the orders that changed.
Checkout sales tied to Pinterest discovery from your BigCommerce orders, with API call volume steady because Signals sends only the orders that changed.
A per-run match report from Pinterest's Conversions API on upper-funnel attribution, straight out of your BigCommerce orders.
What Pinterest CAPI actually receives.
- ● signals :: event payload
- > POST /events source=bigcommerce.web_orders
- event_name "checkout" · action_source "web" · event_time 1784767125
- em sha256 "7bd403…"
- value 3240.00 · currency USD
- ✓ accepted match=84%
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How often does the BigCommerce Pinterest CAPI sync run?
The pace follows your BigCommerce orders: Signals sends changes from BigCommerce to Pinterest as orders complete. Because it sends only the orders that changed, purchase signal linking Pinterest discovery to checkout stays current while merchants running BigCommerce keep upper-funnel attribution in view. Delivery needs no export and no manual upload.
What match rate should a BigCommerce-sourced Pinterest CAPI batch expect?
Coverage of hashed identifiers across your BigCommerce orders decides it, and merchants running BigCommerce own that inside BigCommerce. A live email or phone matches into Pinterest; neither, and it will not. First-run feedback flags upper-funnel attribution, which merchants running BigCommerce then raise inside your BigCommerce orders.
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