CONNECTIONS / Close
Close + Datahash: turn call-driven pipeline into ad signals.
Close tracks every call, status change, and opportunity your inside sales team runs, while ad platforms still optimize on the first form submitted. Signals reads lead status and opportunity confidence back into Meta, Google, TikTok, and LinkedIn so bidding follows what your reps actually close.
- ● close :: signals live
- > read leads status=qualified rows=3,180
- > read opportunities confidence>=70% value=$412,900
- hash sha256(email,phone) scope=leads.read
- route meta · google · tiktok · linkedin
- ✓ 4 destinations synced · match 79%
The signal Close yields, and receives.
Every kind of signal that moves between Close and the platforms, through one hashed, deduplicated route.
- Offline conversions
- A lead moving from Potential to Qualified posts as a conversion event, so campaigns optimize on a real sales signal instead of the first call booked.
- Lead conversions
- Opportunities marked won leave Close with their confidence score and deal value attached, landing as offline conversions with revenue intact.
- Custom audiences
- Lead and contact identifiers are hashed before they leave Close, so audience sync never puts a raw email or phone number on the wire.
- Lead generation inbound
- A custom field added to a lead or opportunity in Close shows up in the visual mapper the same day, with no engineering ticket required.
Pick your platform. Every use case for it, in one place.
Every way Close data moves, grouped by platform and ranked by how many use cases Close supports.
Google 5 
Meta 4 
Snap 4 
TikTok 4 
LinkedIn 3 
OpenAI 1 - Offline conversions Google Offline Conversions API Closed-won revenue and purchase records, matched back to campaigns as offline conversions.
- Offline conversions Google Store Sales Closed-won revenue and purchase records, matched back to campaigns as offline conversions.
- Lead conversions Google Enhanced Conversions for Leads Lead and deal stage changes delivered as conversion events for lead-quality optimization.
- Custom audiences Google Customer Match Contact segments refreshed as hashed, scheduled audiences.
- Lead generation Google Forms Campaign lead submissions created as records in real time, deduped before creation.
- Offline conversions Meta Offline Conversions API Closed-won revenue and purchase records, matched back to campaigns as offline conversions.
- Lead conversions Meta Conversions API for CRM Lead and deal stage changes delivered as conversion events for lead-quality optimization.
- Custom audiences Meta Custom Audience Contact segments refreshed as hashed, scheduled audiences.
- Lead generation Meta Lead Ads Campaign lead submissions created as records in real time, deduped before creation.
- Offline conversions Snapchat Offline Conversions API Closed-won revenue and purchase records, matched back to campaigns as offline conversions.
- Lead conversions Snapchat Leads Conversions API Lead and deal stage changes delivered as conversion events for lead-quality optimization.
- Custom audiences Snapchat Custom Audience Contact segments refreshed as hashed, scheduled audiences.
- Lead generation Snapchat Lead Generation Ads Campaign lead submissions created as records in real time, deduped before creation.
- Offline conversions TikTok Offline Events API Closed-won revenue and purchase records, matched back to campaigns as offline conversions.
- Lead conversions TikTok CRM Events API Lead and deal stage changes delivered as conversion events for lead-quality optimization.
- Custom audiences TikTok Custom Audience Contact segments refreshed as hashed, scheduled audiences.
- Lead generation TikTok Lead Generation Campaign lead submissions created as records in real time, deduped before creation.
- Offline conversions LinkedIn Offline Conversions API Closed-won revenue and purchase records, matched back to campaigns as offline conversions.
- Lead conversions LinkedIn Leads Conversions API Lead and deal stage changes delivered as conversion events for lead-quality optimization.
- Lead generation LinkedIn Lead Generation Forms Campaign lead submissions created as records in real time, deduped before creation.
From authorization to delivered signal.
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Authorize
Connect Close with a scoped integration user, reversible from Close at any time.
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Map statuses
Map lead statuses and opportunity stages to events in the visual mapper.
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Hash and consent
Hashing and consent flags are applied the moment a record is read.
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Deliver
Go live with per-destination delivery status and match rate reporting.
Close questions, answered.
Which Close stage changes can fire events?
Any lead status or opportunity stage you choose can fire an event. Most Close teams map Qualified and Customer to conversions, leave earlier statuses out of the feed entirely, and route confidence-weighted opportunities to a separate audience so ad platforms see committed pipeline rather than every raw lead entering the CRM.
Is customer PII stored by Datahash?
No, Datahash does not store customer PII. Every identifier read from Close is SHA-256 hashed at the moment it is read, and Datahash Cloud holds no raw email addresses or phone numbers on its servers. Teams that cannot let data leave their perimeter at all run the same mapping on a self-hosted Core deployment instead.
How fast do stage changes reach the ad platforms?
Stage changes reach ad platforms in near real time, not on a batch schedule. A lead status or opportunity update in Close is read, hashed, and routed to every connected destination on the same pass, and the live debugger shows per-platform match feedback so you can confirm a change landed instead of guessing from the ads dashboard.
NEXT STEP
See your Close data working in every ad platform.
Ready to enable a use case, or still mapping what Close data could do? Our team helps you find the right place to start.
