Jump to a popular page, or start typing.
    Talk to our team

    CONNECTIONS / Close / Close to TikTok Custom Audience

    Close smart-view opportunities into TikTok, built for TikTok audience targeting.

    Signals reads your Close smart-view opportunities through scoped OAuth access to Close, reading only your Close smart-view opportunities, then delivers first-party segments to TikTok as match-ready custom audiences so TikTok sees match-ready audiences without an export.

    Talk to our team Explore the setup

    close -> tiktok-custom-audience :: live

    1. ● close → tiktok.audience :: live
    2. > read segments rows=41,797
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 35,945 matched

    WHAT THIS ENABLES

    Close to TikTok Custom Audience

    Close to TikTok Custom Audience: your Close smart-view opportunities, hashed and consent-checked, feed TikTok as Signals delivers first-party segments to TikTok as match-ready custom audiences as records change.

    • Signals delivers first-party segments to TikTok as match-ready custom audiences, reading your Close smart-view opportunities as records change.
    • Targeting that mirrors your live segment, with no export step out of your Close smart-view opportunities.

    WHAT FLOWS WHERE

    Close to Custom Audience, mapped.

    Each sync hands the customer segments from your Close smart-view opportunities to Signals, which hashes and filters every record, then TikTok's Custom Audience API logs the match-ready audiences for match quality on TikTok.

    Each sync hands the customer segments from your Close smart-view opportunities to Signals, which hashes and filters every record, then TikTok's Custom Audience API logs the match-ready audiences for match quality on TikTok.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok advertisers seeding lookalikes and suppressing existing customers, working out of Close leads, calls, and smart-view opportunities.

    Inside-sales teams running Close who need TikTok custom audiences mirroring the segment your data team publishes out of Close smart-view opportunities.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Close, reading only your Close smart-view opportunities, mapped to TikTok's Custom Audience API and tuned for match quality on TikTok.

    2. Map

      Columns from your Close smart-view opportunities align to TikTok's Custom Audience API in the visual mapper, hashed as the sync runs and checked for match quality on TikTok.

    3. Deliver

      As records change, Signals reads your Close smart-view opportunities and delivers first-party segments to TikTok as match-ready custom audiences, sends only the records that changed, with match quality on TikTok watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    TikTok custom audiences mirroring the segment your data team publishes from your Close smart-view opportunities, delivered as records change.

    Targeting that mirrors your live segment out of your Close smart-view opportunities, delivered as records change without API call volume climbing.

    Match feedback on match quality on TikTok from TikTok's Custom Audience API each run, tied back to your Close smart-view opportunities.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: close.tiktok-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /dmp/custom_audience source=close.segments
    3. id_schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. action "add" · audience_id "aud_64707"
    5. id_list_size 41,797 · matched 35,945
    6. ✓ accepted match=86%
    RELATED USE CASES

    Adjacent moves on the same stack.

    from Close

    Close to Meta Custom Audience

    Close to Meta Custom Audience: your Close smart-view opportunities, hashed and…

    Learn more

    from Close

    Close to Google Customer Match

    Close to Google Customer Match: your Close smart-view opportunities, hashed and…

    Learn more

    same use case

    ActiveCampaign to TikTok Custom Audience

    ActiveCampaign to TikTok Custom Audience: Signals reads your ActiveCampaign contacts and…

    Learn more

    generic

    TikTok Custom Audience

    Datahash syncs hashed customer audiences from your CRM, warehouse, or files to TikTok for…

    Learn more
    FAQ

    Asked on almost every call.

    How often does the Close TikTok Custom Audience sync run?

    The pace follows your Close smart-view opportunities: Signals sends changes from Close to TikTok as records change. Because it sends only the records that changed, TikTok custom audiences mirroring the segment your data team publishes stays current while inside-sales teams running Close keep match quality on TikTok in view. Delivery needs no export and no manual upload.

    What match rate should a Close-sourced TikTok Custom Audience batch expect?

    In Close, match rate tracks the email and phone quality your Close smart-view opportunities carry. Clean identifiers land for TikTok; blank ones never will. The first Custom Audience API report shows inside-sales teams running Close where match quality on TikTok needs work, a data-quality task handled in Close.

    NEXT STEP

    Close to TikTok Custom Audience, in production this week.

    Talk to our team All Close use cases