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    CONNECTIONS / Close / Close to Snap Custom Audience

    Close smart-view opportunities into Snapchat, built for Snapchat audience matching.

    Signals reads your Close smart-view opportunities through scoped OAuth access to Close, reading only your Close smart-view opportunities, then matches your segments into Snapchat for targeting and customer suppression so Snapchat sees match-ready audiences without an export.

    Talk to our team Explore the setup

    close -> snap-custom-audience :: live

    1. ● close → snap.audience :: live
    2. > read segments rows=31,832
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 28,649 matched

    WHAT THIS ENABLES

    Close to Snapchat Custom Audience

    Close to Snapchat Custom Audience: your Close smart-view opportunities, hashed and consent-checked, feed Snapchat as Signals matches your segments into Snapchat for targeting and customer suppression as records change.

    • Signals matches your segments into Snapchat for targeting and customer suppression, reading your Close smart-view opportunities as records change.
    • Audiences that rebuild as the segment does, with no export step out of your Close smart-view opportunities.

    WHAT FLOWS WHERE

    Close to Custom Audience, mapped.

    Each sync hands the customer segments from your Close smart-view opportunities to Signals, which hashes and filters every record, then Snapchat's Custom Audiences API logs the match-ready audiences for list sizing on Snapchat.

    Each sync hands the customer segments from your Close smart-view opportunities to Signals, which hashes and filters every record, then Snapchat's Custom Audiences API logs the match-ready audiences for list sizing on Snapchat.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat advertisers building lookalikes and excluding current buyers, working out of Close leads, calls, and smart-view opportunities.

    Inside-sales teams running Close who need Snapchat audiences that stay in step as the segment rebuilds out of Close smart-view opportunities.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Close, reading only your Close smart-view opportunities, mapped to Snapchat's Custom Audiences API and tuned for list sizing on Snapchat.

    2. Map

      Columns from your Close smart-view opportunities align to Snapchat's Custom Audiences API in the visual mapper, hashed as the sync runs and checked for list sizing on Snapchat.

    3. Deliver

      As records change, Signals reads your Close smart-view opportunities and matches your segments into Snapchat for targeting and customer suppression, sends only the records that changed, with list sizing on Snapchat watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Snapchat audiences that stay in step as the segment rebuilds from your Close smart-view opportunities, delivered as records change.

    Audiences that rebuild as the segment does out of your Close smart-view opportunities, delivered as records change without API call volume climbing.

    Match feedback on list sizing on Snapchat from Snapchat's Custom Audiences API each run, tied back to your Close smart-view opportunities.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: close.snap-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /audience_match source=close.segments
    3. schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. external_audience_id "aud_51825"
    5. id_list_size 31,832 · matched 28,649
    6. ✓ accepted match=90%
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    FAQ

    Asked on almost every call.

    How often does the Close Snap Custom Audience sync run?

    The pace follows your Close smart-view opportunities: Signals sends changes from Close to Snapchat as records change. Because it sends only the records that changed, Snapchat audiences that stay in step as the segment rebuilds stays current while inside-sales teams running Close keep list sizing on Snapchat in view. Delivery needs no export and no manual upload.

    What match rate should a Close-sourced Snap Custom Audience batch expect?

    In Close, match rate tracks the email and phone quality your Close smart-view opportunities carry. Clean identifiers land for Snapchat; blank ones never will. The first Custom Audiences API report shows inside-sales teams running Close where list sizing on Snapchat needs work, a data-quality task handled in Close.

    NEXT STEP

    Close to Snap Custom Audience, in production this week.

    Talk to our team All Close use cases