The right value, from its source
Brings the right value from where it lives (CRM, order system, ERP, warehouse) onto your Conversions API events, consistent between Pixel and server where both run.
SOLUTIONS / VALUE OPTIMIZATION
Meta value optimization, fed by your first-party data.
Meta's value optimization finds people likely to bring more value, not just more conversions. Datahash, a Meta Business Partner, sends Meta the value that matches your real goal: purchase value, the value of an earlier or custom event, profit margin, or predicted lifetime value.
IN ONE SENTENCE
Meta value optimization is a delivery option in Meta ads, selected as the "maximize value of conversions" performance goal, that uses the values an advertiser sends with conversion events to show ads to people expected to generate the most value.
Start with purchase value, then go further.
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Value optimization for purchase is the baseline. It suits advertisers whose key number is revenue and who see most sales within 7 days, and it only works as well as the purchase values arriving through the Conversions API.
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Many businesses need more than that. Purchase may come too late, every lead may look the same, a high-revenue order may carry a thin margin, or the first order may say nothing about lifetime value. Meta now offers a value option for each of those cases.
Value options beyond purchase.
Non-purchase value optimization
Optimize for the value of add to cart, registration, first deposit, lead, or any custom event, on Sales or Leads campaigns.
Learn moreValue optimization for profit
Optimize toward order-level profit margin instead of revenue.
Learn morePredicted lifetime value
Send your prediction of a new customer's long-term value so Meta finds customers who stay.
Learn moreWhat Datahash does across every option.
Eligibility first
Checks eligibility against Meta's requirements before anything is built.
Verified, then tested
Verifies the values in Events Manager, then designs the test against your current campaigns with your media team or agency.
Adjacent moves on the same stack.
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