Snap App CAPI
Your app funnel, back in Snap's optimization loop.
Server-side app conversion tracking into Snap, integrated with your MMP.
- ● snap.app_capi :: live
- > event PURCHASE value=899 THB
- hash sha256(em) madid=att_authorized
- dedupe vs sdk_event matched
- ✓ delivered · app conversion accepted
Built for the teams that own the number.
Teams rebuilding iOS signal quality after ATT.
From kickoff to verified events.
-
Ingest
Connect your MMP, such as AppsFlyer, Adjust, or Branch, or a direct SDK feed.
-
Configure
Snap App CAPI destination with hashed identifiers and dedupe against SDK events.
-
Verify
Events confirmed in Snap Events Manager before campaigns switch over.
WHAT FLOWS WHERE
One use case, every source.
An in-app purchase fires through your MMP or SDK, Signals hashes the identifiers and checks ATT status, then delivers the event to Snap's App Conversions API.
An in-app purchase fires through your MMP or SDK, Signals hashes the identifiers and checks ATT status, then delivers the event to Snap's App Conversions API.
What ships with this offering.
App conversions delivered to Snap server-side.
Match rate preserved through hashed identifiers.
Consistent measurement across your web and app funnels.
ON THE WIRE
What the platform actually receives.
Identifiers are hashed with SHA-256 at source. The payload the destination sees never contains raw PII.
- ● signals :: event payload
- > POST /v3/conversion event_conversion_type=MOBILE_APP
- event_type "PURCHASE" · snap_app_id "a17c4e…"
- hashed_email "8f2b…" · madid "8f-2b…"
- att_status authorized · price 899 · currency THB
- ✓ conversion accepted · dedupe matched
Measured in production.
68%
ROI increase for Eyewa within two weeks of Snap App CAPI go-live
CASE STUDY
Eyewa: 68% ROI increase within two weeks of Snap App CAPI go-live.
Eyewa runs this offering on Signals in production.
- > result eyewa
- offering snap app capi
- metric 68% ROI increase within two weeks of Snap App CAPI go-live.
- ✓ measured in production
Adjacent moves on the same stack.
snap
Snap Web CAPI
Datahash is a Snapchat Marketing Partner. We deliver Snap CAPI for web, deduped with the Snap Pixel and enriched with hashed first-party identifiers.
Learn moresnap
Snap Offline CAPI
Deliver offline conversions to Snap on a schedule that fits your operations.
Learn more
meta
Meta App CAPI
Datahash configures Meta App Events API using data from your MMP or SDK, verified against Meta Events Manager.
Learn more
tiktok
TikTok Web eAPI
Datahash is a TikTok Partner. We deliver server-side TikTok Events API with dedupe against your existing Pixel and full support for TikTok's advanced matching parameters.
Learn moreBring it from where the data lives.
Every source that supports this use case. Pick a platform to see the exact setup.
Custom
Questions your team will ask.
Do we still need our MMP?
Yes, and it stays your attribution source of truth. Datahash sits alongside your MMP, whether that's AppsFlyer, Adjust, or Branch, taking its postbacks or exports and delivering them to Snap's app endpoint with the hashed identifiers Snap needs for matching. Events are deduped against your existing SDK feed and confirmed in Snap Events Manager before campaigns switch over, so nothing doubles up.
What identifiers are used for matching?
Hashed email and phone where available, plus device-level identifiers permitted under the user's ATT status. Datahash hashes every identifier before it leaves your environment, so raw PII never reaches Snap. Matching quality depends on how many of these identifiers each event carries, which is why we audit your SDK feed for coverage during setup and close any gaps before go-live.
What happens with ATT opt-outs?
Opted-out users are routed without restricted device identifiers, relying instead on hashed contact identifiers such as email and phone where the user has consented. Delivery stays policy-compliant while preserving as much match signal as the opt-in state allows. Events still reach Snap's app endpoint through the same pipeline, just with a leaner identifier set for that user.
NEXT STEP
Live in fifteen minutes. Measurable in a week.
Talk to our team of solutions engineers. We map your source data, propose an integration plan, and give you a live setup in the same call where possible.