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    CONNECTIONS / AppsFlyer / AppsFlyer to Snap App CAPI

    AppsFlyer in-app events into Snapchat, built for Snapchat's App Conversions API.

    Signals reads your AppsFlyer in-app events through an AppsFlyer data postback to Signals, then posts in-app purchases and installs to Snapchat for app-campaign optimization so Snapchat sees app conversions without an export.

    Talk to our team Explore the setup

    appsflyer -> snap-app-capi :: live

    1. ● appsflyer → snap.capi :: live
    2. > read app_events rows=16,139
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 12,104 matched

    WHAT THIS ENABLES

    AppsFlyer to Snap App Conversions

    AppsFlyer to Snap App Conversions: your AppsFlyer in-app events, hashed and consent-checked, feed Snapchat as Signals posts in-app purchases and installs to Snapchat for app-campaign optimization as in-app events fire.

    • Signals posts in-app purchases and installs to Snapchat for app-campaign optimization, reading your AppsFlyer in-app events as in-app events fire.
    • In-app conversions counted on Snap, with no export step out of your AppsFlyer in-app events.

    WHAT FLOWS WHERE

    AppsFlyer to App CAPI, mapped.

    Each sync hands the in-app purchase and install events from your AppsFlyer in-app events to Signals, which hashes and filters every record, then Snapchat's App Conversions API logs the app conversions for mobile-ad-id matching.

    Each sync hands the in-app purchase and install events from your AppsFlyer in-app events to Signals, which hashes and filters every record, then Snapchat's App Conversions API logs the app conversions for mobile-ad-id matching.

    WHO THIS IS FOR

    Built for the teams that own the number.

    App advertisers running Snapchat install and re-engagement campaigns, working out of AppsFlyer install and in-app event postbacks.

    Growth teams running AppsFlyer who need app conversions Snapchat can optimize on server-side out of AppsFlyer in-app events.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      An AppsFlyer data postback to Signals, mapped to Snapchat's App Conversions API and tuned for mobile-ad-id matching.

    2. Map

      Columns from your AppsFlyer in-app events align to Snapchat's App Conversions API in the visual mapper, hashed as each postback arrives and checked for mobile-ad-id matching.

    3. Deliver

      As in-app events fire, Signals reads your AppsFlyer in-app events and posts in-app purchases and installs to Snapchat for app-campaign optimization, forwards each app event as it arrives, with mobile-ad-id matching watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    App conversions Snapchat can optimize on server-side from your AppsFlyer in-app events, delivered as in-app events fire.

    In-app conversions counted on Snap out of your AppsFlyer in-app events, delivered as in-app events fire without event volume climbing.

    Match feedback on mobile-ad-id matching from Snapchat's App Conversions API each run, tied back to your AppsFlyer in-app events.

    ON THE WIRE

    What App CAPI actually receives.

    signals :: appsflyer.snap-app-capi :: wire

    1. ● signals :: event payload
    2. > POST /v2/conversion source=appsflyer.app_events
    3. event_type "PURCHASE" · event_conversion_type "MOBILE_APP"
    4. hashed_email "2ac910…" · mobile_ad_id "8f2b…"
    5. timestamp 1783992072 · price 3897 · currency AED
    6. ✓ accepted · match=true
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    generic

    Snap App CAPI

    Server-side app conversion tracking into Snap, integrated with your MMP.

    Learn more
    FAQ

    Asked on almost every call.

    How often does the AppsFlyer Snap App CAPI sync run?

    The pace follows your AppsFlyer in-app events: Signals sends changes from AppsFlyer to Snapchat as in-app events fire. Because it forwards each app event as it arrives, app conversions Snapchat can optimize on server-side stays current while growth teams running AppsFlyer keep mobile-ad-id matching in view. Delivery needs no export and no manual upload.

    What match rate should a AppsFlyer-sourced Snap App CAPI batch expect?

    In AppsFlyer, match rate tracks the email and phone quality your AppsFlyer in-app events carry. Clean identifiers land for Snapchat; blank ones never will. The first App Conversions API report shows growth teams running AppsFlyer where mobile-ad-id matching needs work, a data-quality task handled in AppsFlyer.

    NEXT STEP

    AppsFlyer to Snap App CAPI, in production this week.

    Talk to our team All AppsFlyer use cases