CONNECTIONS / App Events / App Events to Snap App CAPI
Your app conversion events, wired to Snapchat's App Conversions API.
Connect App Events and point Signals at your app conversion events; it posts in-app purchases and installs to Snapchat for app-campaign optimization as in-app events fire, hashed and consent-checked for Snapchat.
- ● app events → snap.capi :: live
- > read app_events rows=35,672
- hash sha256(email,phone) consent=filtered
- route snap deliver
- ✓ delivered · 32,105 matched
WHAT THIS ENABLES
App Events to Snap App Conversions
App Events to Snap App Conversions: your app conversion events, hashed and consent-checked, feed Snapchat as Signals posts in-app purchases and installs to Snapchat for app-campaign optimization as in-app events fire.
- In-app purchase and install events from your app conversion events activated for Snapchat, as Signals posts in-app purchases and installs to Snapchat for app-campaign optimization.
- App conversions Snapchat can optimize on server-side, drawn from your app conversion events by app teams sending conversion events.
WHAT FLOWS WHERE
App Events to App CAPI, mapped.
Signals receives the in-app purchase and install events from your app conversion events; Signals hashes and consent-screens each record before Snapchat's App Conversions API accepts the app conversions for mobile-ad-id matching.
Signals receives the in-app purchase and install events from your app conversion events; Signals hashes and consent-screens each record before Snapchat's App Conversions API accepts the app conversions for mobile-ad-id matching.
Built for the teams that own the number.
App teams sending conversion events activating Snapchat's App Conversions API straight from app conversion events.
From kickoff to verified events.
-
Connect
Your app event stream pointed at Signals to feed Snapchat's App Conversions API, sized for mobile-ad-id matching.
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Map
Signals receives your app conversion events, and its columns map to Snapchat's App Conversions API in the visual mapper, hashed and checked for mobile-ad-id matching.
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Deliver
On each run, Signals pulls your app conversion events, posts in-app purchases and installs to Snapchat for app-campaign optimization, and forwards each app event as it arrives, with mobile-ad-id matching in the debugger.
What ships with this use case.
App conversions Snapchat can optimize on server-side on every run, as Signals reads your app conversion events and forwards each app event as it arrives.
In-app conversions counted on Snap from your app conversion events, with event volume steady because Signals forwards each app event as it arrives.
A per-run match report from Snapchat's App Conversions API on mobile-ad-id matching, straight out of your app conversion events.
What App CAPI actually receives.
- ● signals :: event payload
- > POST /v2/conversion source=app-events.app_events
- event_type "PURCHASE" · event_conversion_type "MOBILE_APP"
- hashed_email "2ac910…" · mobile_ad_id "8f2b…"
- timestamp 1784589111 · price 1448 · currency SAR
- ✓ accepted · match=true
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Snap App CAPI
Server-side app conversion tracking into Snap, integrated with your MMP.
Learn moreAsked on almost every call.
How often does the App Events Snap App CAPI sync run?
The pace follows your app conversion events: Signals sends changes from App Events to Snapchat as in-app events fire. Because it forwards each app event as it arrives, app conversions Snapchat can optimize on server-side stays current while app teams sending conversion events keep mobile-ad-id matching in view. Delivery needs no export and no manual upload.
What match rate should a App Events-sourced Snap App CAPI batch expect?
Coverage of hashed identifiers across your app conversion events decides it, and app teams sending conversion events own that inside App Events. A live email or phone matches into Snapchat; neither, and it will not. First-run feedback flags mobile-ad-id matching, which app teams sending conversion events then raise inside your app conversion events.
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