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    CONNECTIONS / Kochava / Kochava to Snap App CAPI

    From Kochava events to Snapchat's App Conversions API.

    Connect Kochava and point Signals at your Kochava events; it posts in-app purchases and installs to Snapchat for app-campaign optimization as in-app events fire, hashed and consent-checked for Snapchat.

    Talk to our team Explore the setup

    kochava -> snap-app-capi :: live

    1. ● kochava → snap.capi :: live
    2. > read app_events rows=35,158
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 30,236 matched

    WHAT THIS ENABLES

    Kochava to Snap App Conversions

    Kochava to Snap App Conversions: Signals reads your Kochava events and posts in-app purchases and installs to Snapchat for app-campaign optimization, hashed and consent-checked as in-app events fire.

    • In-app purchase and install events from your Kochava events activated for Snapchat, as Signals posts in-app purchases and installs to Snapchat for app-campaign optimization.
    • App conversions Snapchat can optimize on server-side, drawn from your Kochava events by app marketers running Kochava.

    WHAT FLOWS WHERE

    Kochava to App CAPI, mapped.

    Signals reads the in-app purchase and install events from your Kochava events as in-app events fire, hashes and screens each record, and posts the app conversions to Snapchat's App Conversions API, keeping mobile-ad-id matching in view.

    Signals reads the in-app purchase and install events from your Kochava events as in-app events fire, hashes and screens each record, and posts the app conversions to Snapchat's App Conversions API, keeping mobile-ad-id matching in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    App advertisers running Snapchat install and re-engagement campaigns, with the records already in Kochava install and post-install events.

    App marketers running Kochava activating Snapchat's App Conversions API straight from Kochava events.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A Kochava postback to Signals to feed Snapchat's App Conversions API, sized for mobile-ad-id matching.

    2. Map

      Signals receives your Kochava events, and its columns map to Snapchat's App Conversions API in the visual mapper, hashed and checked for mobile-ad-id matching.

    3. Deliver

      On each run, Signals pulls your Kochava events, posts in-app purchases and installs to Snapchat for app-campaign optimization, and forwards each app event as it arrives, with mobile-ad-id matching in the debugger.

    WHAT YOU GET

    What ships with this use case.

    App conversions Snapchat can optimize on server-side on every run, as Signals reads your Kochava events and forwards each app event as it arrives.

    In-app conversions counted on Snap from your Kochava events, with event volume steady because Signals forwards each app event as it arrives.

    A per-run match report from Snapchat's App Conversions API on mobile-ad-id matching, straight out of your Kochava events.

    ON THE WIRE

    What App CAPI actually receives.

    signals :: kochava.snap-app-capi :: wire

    1. ● signals :: event payload
    2. > POST /v2/conversion source=kochava.app_events
    3. event_type "PURCHASE" · event_conversion_type "MOBILE_APP"
    4. hashed_email "2ac910…" · mobile_ad_id "8f2b…"
    5. timestamp 1784189183 · price 2725 · currency SAR
    6. ✓ accepted · match=true
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    generic

    Snap App CAPI

    Server-side app conversion tracking into Snap, integrated with your MMP.

    Learn more
    FAQ

    Asked on almost every call.

    How often does the Kochava Snap App CAPI sync run?

    The pace follows your Kochava events: Signals sends changes from Kochava to Snapchat as in-app events fire. Because it forwards each app event as it arrives, app conversions Snapchat can optimize on server-side stays current while app marketers running Kochava keep mobile-ad-id matching in view. Delivery needs no export and no manual upload.

    What match rate should a Kochava-sourced Snap App CAPI batch expect?

    Coverage of hashed identifiers across your Kochava events decides it, and app marketers running Kochava own that inside Kochava. A live email or phone matches into Snapchat; neither, and it will not. First-run feedback flags mobile-ad-id matching, which app marketers running Kochava then raise inside your Kochava events.

    NEXT STEP

    Kochava to Snap App CAPI, in production this week.

    Talk to our team All Kochava use cases