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    CONNECTIONS / Branch / Branch to Snap App CAPI

    Branch events into Snapchat, built for Snapchat's App Conversions API.

    Signals reads your Branch events through a Branch webhook pointed at Signals, then posts in-app purchases and installs to Snapchat for app-campaign optimization so Snapchat sees app conversions without an export.

    Talk to our team Explore the setup

    branch -> snap-app-capi :: live

    1. ● branch → snap.capi :: live
    2. > read app_events rows=36,011
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 27,008 matched

    WHAT THIS ENABLES

    Branch to Snap App Conversions

    Branch to Snap App Conversions: Signals reads your Branch events and posts in-app purchases and installs to Snapchat for app-campaign optimization, hashed and consent-checked as in-app events fire.

    • Signals posts in-app purchases and installs to Snapchat for app-campaign optimization, reading your Branch events as in-app events fire.
    • In-app conversions counted on Snap, with no export step out of your Branch events.

    WHAT FLOWS WHERE

    Branch to App CAPI, mapped.

    Signals receives the in-app purchase and install events from your Branch events; Signals hashes and consent-screens each record before Snapchat's App Conversions API accepts the app conversions for mobile-ad-id matching.

    Signals receives the in-app purchase and install events from your Branch events; Signals hashes and consent-screens each record before Snapchat's App Conversions API accepts the app conversions for mobile-ad-id matching.

    WHO THIS IS FOR

    Built for the teams that own the number.

    App advertisers running Snapchat install and re-engagement campaigns, working out of Branch install and in-app events.

    Mobile teams running Branch who need app conversions Snapchat can optimize on server-side out of Branch events.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A Branch webhook pointed at Signals, mapped to Snapchat's App Conversions API and tuned for mobile-ad-id matching.

    2. Map

      Columns from your Branch events align to Snapchat's App Conversions API in the visual mapper, hashed as each postback arrives and checked for mobile-ad-id matching.

    3. Deliver

      As in-app events fire, Signals reads your Branch events and posts in-app purchases and installs to Snapchat for app-campaign optimization, forwards each app event as it arrives, with mobile-ad-id matching watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    App conversions Snapchat can optimize on server-side from your Branch events, delivered as in-app events fire.

    In-app conversions counted on Snap out of your Branch events, delivered as in-app events fire without event volume climbing.

    Match feedback on mobile-ad-id matching from Snapchat's App Conversions API each run, tied back to your Branch events.

    ON THE WIRE

    What App CAPI actually receives.

    signals :: branch.snap-app-capi :: wire

    1. ● signals :: event payload
    2. > POST /v2/conversion source=branch.app_events
    3. event_type "PURCHASE" · event_conversion_type "MOBILE_APP"
    4. hashed_email "2ac910…" · mobile_ad_id "8f2b…"
    5. timestamp 1784145072 · price 2832 · currency AED
    6. ✓ accepted · match=true
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    Adjust to Snap App CAPI

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    generic

    Snap App CAPI

    Server-side app conversion tracking into Snap, integrated with your MMP.

    Learn more
    FAQ

    Asked on almost every call.

    How often does the Branch Snap App CAPI sync run?

    You set the cadence, from near-real-time to a nightly Branch sync of your Branch events into Snapchat. Since Signals forwards each app event as it arrives, app conversions Snapchat can optimize on server-side keeps pace and mobile teams running Branch watch mobile-ad-id matching. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Branch-sourced Snap App CAPI batch expect?

    Match rate follows identifier coverage in your Branch events, which mobile teams running Branch control, not Branch itself. A record with a current hashed email or phone matches for Snapchat; one missing both cannot. First-run feedback from App Conversions API pinpoints mobile-ad-id matching, the number mobile teams running Branch tune against.

    NEXT STEP

    Branch to Snap App CAPI, in production this week.

    Talk to our team All Branch use cases