CONNECTIONS / Singular / Singular to Snap App CAPI
From Singular events to Snapchat's App Conversions API.
Connect Singular and point Signals at your Singular events; it posts in-app purchases and installs to Snapchat for app-campaign optimization as in-app events fire, hashed and consent-checked for Snapchat.
- ● singular → snap.capi :: live
- > read app_events rows=27,919
- hash sha256(email,phone) consent=filtered
- route snap deliver
- ✓ delivered · 22,335 matched
WHAT THIS ENABLES
Singular to Snap App Conversions
Singular to Snap App Conversions: your Singular events, hashed and consent-checked, feed Snapchat as Signals posts in-app purchases and installs to Snapchat for app-campaign optimization as in-app events fire.
- In-app purchase and install events from your Singular events activated for Snapchat, as Signals posts in-app purchases and installs to Snapchat for app-campaign optimization.
- App conversions Snapchat can optimize on server-side, drawn from your Singular events by growth teams running Singular.
WHAT FLOWS WHERE
Singular to App CAPI, mapped.
Each sync hands the in-app purchase and install events from your Singular events to Signals, which hashes and filters every record, then Snapchat's App Conversions API logs the app conversions for mobile-ad-id matching.
Each sync hands the in-app purchase and install events from your Singular events to Signals, which hashes and filters every record, then Snapchat's App Conversions API logs the app conversions for mobile-ad-id matching.
Built for the teams that own the number.
Growth teams running Singular activating Snapchat's App Conversions API straight from Singular events.
From kickoff to verified events.
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Connect
A Singular postback to Signals to feed Snapchat's App Conversions API, sized for mobile-ad-id matching.
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Map
Signals receives your Singular events, and its columns map to Snapchat's App Conversions API in the visual mapper, hashed and checked for mobile-ad-id matching.
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Deliver
On each run, Signals pulls your Singular events, posts in-app purchases and installs to Snapchat for app-campaign optimization, and forwards each app event as it arrives, with mobile-ad-id matching in the debugger.
What ships with this use case.
App conversions Snapchat can optimize on server-side on every run, as Signals reads your Singular events and forwards each app event as it arrives.
In-app conversions counted on Snap from your Singular events, with event volume steady because Signals forwards each app event as it arrives.
A per-run match report from Snapchat's App Conversions API on mobile-ad-id matching, straight out of your Singular events.
What App CAPI actually receives.
- ● signals :: event payload
- > POST /v2/conversion source=singular.app_events
- event_type "PURCHASE" · event_conversion_type "MOBILE_APP"
- hashed_email "2ac910…" · mobile_ad_id "8f2b…"
- timestamp 1784202569 · price 4309 · currency USD
- ✓ accepted · match=true
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Snap App CAPI
Server-side app conversion tracking into Snap, integrated with your MMP.
Learn moreAsked on almost every call.
How often does the Singular Snap App CAPI sync run?
You set the cadence, from near-real-time to a nightly Singular sync of your Singular events into Snapchat. Since Signals forwards each app event as it arrives, app conversions Snapchat can optimize on server-side keeps pace and growth teams running Singular watch mobile-ad-id matching. One scoped connection sets it up, cadence adjustable later.
What match rate should a Singular-sourced Snap App CAPI batch expect?
In Singular, match rate tracks the email and phone quality your Singular events carry. Clean identifiers land for Snapchat; blank ones never will. The first App Conversions API report shows growth teams running Singular where mobile-ad-id matching needs work, a data-quality task handled in Singular.
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