CONSULTATION SERVICE
CAPI architecture, decided properly.
A scoped consultation on web, CRM, and offline Conversions API: event mapping, action sources, deduplication, and secure sync design, delivered as a documented recommendation your team can build from.
WHEN THIS IS YOU
The signs teams bring to us.
- Campaigns optimize on form fills while the real outcomes live in the CRM.
- Offline conversions upload but attribution still looks incomplete, and nobody is sure which action source each touchpoint should use.
- CRM sync must be automated without exposing sensitive data, and legal wants to see the design first.
- Match quality is inconsistent because CRM and POS exports carry incomplete parameters.
How the CAPI architecture gets decided.
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Discovery
CRM structure and lead stages audited, relevant events identified, compliance and privacy requirements reviewed.
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Architecture
Event mapping and dedupe logic defined, action sources assigned per touchpoint, parameters specified for match quality, secure API or server-based connection designed.
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Benchmarking
EMQ per platform measured against benchmarks; discrepancies quantified against a source of truth and split into technical versus model-based.
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Recommendation
Configuration steps, authentication approach, test plan, and a prioritized fix and adoption plan, documented for your team or ours to implement.
Discover, scope, implement, hand over.
7-15 working days.
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Discover
Goals, access, current-state assessment.
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Scope
Methodology, plan, dependencies named upfront.
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Implement
Build with your team, QA before go-live.
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Handover
Documentation, walkthrough, support window.
PROOF
The deliverable, not a status deck.
What changes when this ships.
A secure sync architecture legal can approve before a line is built.
Clarity on why numbers do not match and a reliable multi-platform view to budget on.
Adjacent moves on the same stack.
NEXT STEP
Book a consultation.
Scoped with a consultant, not a sales script. We map your stack, name the dependencies, and give you the plan whether or not you run it with us.