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    CONNECTIONS / WordPress / WordPress to Meta CAPI

    Your WordPress orders, wired to Meta's web Conversions API.

    Connect WordPress and point Signals at your WordPress orders; it sends every browser checkout to Meta server-side so the pixel gap closes as orders complete, hashed and consent-checked for Meta.

    Talk to our team Explore the setup

    wordpress -> meta-web-capi :: live

    1. ● wordpress → meta.capi :: live
    2. > read web_orders rows=33,740
    3. hash sha256(email,phone) consent=filtered
    4. route meta deliver
    5. ✓ delivered · 30,366 matched

    WHAT THIS ENABLES

    WordPress to Meta Conversions API

    WordPress to Meta Conversions API: Signals reads your WordPress orders and sends every browser checkout to Meta server-side so the pixel gap closes, hashed and consent-checked as orders complete.

    • On-site purchase and checkout events from your WordPress orders activated for Meta, as Signals sends every browser checkout to Meta server-side so the pixel gap closes.
    • Purchase events that survive ad blockers and Safari cookie limits, drawn from your WordPress orders by content-led merchants on WordPress.

    WHAT FLOWS WHERE

    WordPress to Web CAPI, mapped.

    Signals reads the on-site purchase and checkout events from your WordPress orders as orders complete, hashes and screens each record, and posts the web conversions to Meta's Conversions API, keeping browser-to-server deduplication in view.

    Signals reads the on-site purchase and checkout events from your WordPress orders as orders complete, hashes and screens each record, and posts the web conversions to Meta's Conversions API, keeping browser-to-server deduplication in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Online stores losing pixel coverage to browser privacy controls, with the records already in WordPress orders, users, and form entries.

    Content-led merchants on WordPress activating Meta's web Conversions API straight from WordPress orders.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped API access to WordPress, reading only your WordPress orders to feed Meta's Conversions API, sized for browser-to-server deduplication.

    2. Map

      Signals reads your WordPress orders, and its columns map to Meta's Conversions API in the visual mapper, hashed and checked for browser-to-server deduplication.

    3. Deliver

      On each run, Signals pulls your WordPress orders, sends every browser checkout to Meta server-side so the pixel gap closes, and sends only the orders that changed, with browser-to-server deduplication in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Purchase events that survive ad blockers and Safari cookie limits on every run, as Signals reads your WordPress orders and sends only the orders that changed.

    Browser purchases Meta can still optimize on from your WordPress orders, with API call volume steady because Signals sends only the orders that changed.

    A per-run match report from Meta's Conversions API on browser-to-server deduplication, straight out of your WordPress orders.

    ON THE WIRE

    What Web CAPI actually receives.

    signals :: wordpress.meta-web-capi :: wire

    1. ● signals :: event payload
    2. > POST /events source=wordpress.web_orders
    3. event_name "Purchase" · event_time 1784648457
    4. em sha256 "5f3a92…" · ph sha256 "a107cd…"
    5. value 2457.00 · currency USD
    6. ✓ accepted match=90%
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    FAQ

    Asked on almost every call.

    How often does the WordPress Meta CAPI sync run?

    Delivery tracks WordPress, run by content-led merchants on WordPress: a near-real-time or scheduled sync of your WordPress orders feeds Meta on that cadence. Each run sends only the orders that changed, so browser purchases Meta can still optimize on holds up on browser-to-server deduplication. The live debugger confirms every delivery inline.

    What match rate should a WordPress-sourced Meta CAPI batch expect?

    Match rate follows identifier coverage in your WordPress orders, which content-led merchants on WordPress control, not WordPress itself. A record with a current hashed email or phone matches for Meta; one missing both cannot. First-run feedback from Conversions API pinpoints browser-to-server deduplication, the number content-led merchants on WordPress tune against.

    NEXT STEP

    WordPress to Meta CAPI, in production this week.

    Talk to our team All WordPress use cases