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    CONNECTIONS / WordPress / WordPress to Meta CTM

    Your WordPress orders, wired to Meta click-to-message conversions.

    Connect WordPress and point Signals at your WordPress orders; it credits orders that began in a WhatsApp or Messenger chat to the ad that started it as orders complete, hashed and consent-checked for Meta.

    Talk to our team Explore the setup

    wordpress -> meta-click-to-message :: live

    1. ● wordpress → meta.ctm :: live
    2. > read web_orders rows=22,862
    3. hash sha256(email,phone) consent=filtered
    4. route meta deliver
    5. ✓ delivered · 19,204 matched

    WHAT THIS ENABLES

    WordPress to Meta Click-to-Message

    WordPress to Meta Click-to-Message: Signals reads your WordPress orders and credits orders that began in a WhatsApp or Messenger chat to the ad that started it, hashed and consent-checked as orders complete.

    • On-site purchase and checkout events from your WordPress orders activated for Meta, as Signals credits orders that began in a WhatsApp or Messenger chat to the ad that started it.
    • Conversation-led sales tied back to the click-to-message ad, drawn from your WordPress orders by content-led merchants on WordPress.

    WHAT FLOWS WHERE

    WordPress to Click-to-Message, mapped.

    Signals reads the on-site purchase and checkout events from your WordPress orders as orders complete, hashes and screens each record, and posts the web conversions to Meta's Conversions API, keeping the ctwa_clid conversation match in view.

    Signals reads the on-site purchase and checkout events from your WordPress orders as orders complete, hashes and screens each record, and posts the web conversions to Meta's Conversions API, keeping the ctwa_clid conversation match in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Brands closing sales over chat after a click-to-message ad, with the records already in WordPress orders, users, and form entries.

    Content-led merchants on WordPress activating Meta click-to-message conversions straight from WordPress orders.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped API access to WordPress, reading only your WordPress orders to feed Meta's Conversions API, sized for the ctwa_clid conversation match.

    2. Map

      Signals reads your WordPress orders, and its columns map to Meta's Conversions API in the visual mapper, hashed and checked for the ctwa_clid conversation match.

    3. Deliver

      On each run, Signals pulls your WordPress orders, credits orders that began in a WhatsApp or Messenger chat to the ad that started it, and sends only the orders that changed, with the ctwa_clid conversation match in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Conversation-led sales tied back to the click-to-message ad on every run, as Signals reads your WordPress orders and sends only the orders that changed.

    Chat-started orders credited to the ad from your WordPress orders, with API call volume steady because Signals sends only the orders that changed.

    A per-run match report from Meta's Conversions API on the ctwa_clid conversation match, straight out of your WordPress orders.

    ON THE WIRE

    What Click-to-Message actually receives.

    signals :: wordpress.meta-click-to-message :: wire

    1. ● signals :: event payload
    2. > POST /events source=wordpress.web_orders ctwa_clid=carried
    3. event_name "Purchase" · event_time 1783982235
    4. ph sha256 "9e21ab…"
    5. value 1449.00 · currency SAR
    6. ✓ accepted · conversation matched
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    FAQ

    Asked on almost every call.

    How often does the WordPress Meta CTM sync run?

    Delivery tracks WordPress, run by content-led merchants on WordPress: a near-real-time or scheduled sync of your WordPress orders feeds Meta on that cadence. Each run sends only the orders that changed, so chat-started orders credited to the ad holds up on the ctwa_clid conversation match. The live debugger confirms every delivery inline.

    What match rate should a WordPress-sourced Meta CTM batch expect?

    Match rate follows identifier coverage in your WordPress orders, which content-led merchants on WordPress control, not WordPress itself. A record with a current hashed email or phone matches for Meta; one missing both cannot. First-run feedback from Conversions API pinpoints the ctwa_clid conversation match, the number content-led merchants on WordPress tune against.

    NEXT STEP

    WordPress to Meta CTM, in production this week.

    Talk to our team All WordPress use cases