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    CONNECTIONS / Magento / Magento to Meta CAPI

    Your Magento orders, wired to Meta's web Conversions API.

    Connect Magento and point Signals at your Magento orders; it sends every browser checkout to Meta server-side so the pixel gap closes as orders complete, hashed and consent-checked for Meta.

    magento -> meta-web-capi :: live

    1. ● magento → meta.capi :: live
    2. > read web_orders rows=58,947
    3. hash sha256(email,phone) consent=filtered
    4. route meta deliver
    5. ✓ delivered · 51,873 matched

    WHAT THIS ENABLES

    Magento to Meta Conversions API

    Magento to Meta Conversions API: Signals reads your Magento orders and sends every browser checkout to Meta server-side so the pixel gap closes, hashed and consent-checked as orders complete.

    • On-site purchase and checkout events from your Magento orders activated for Meta, as Signals sends every browser checkout to Meta server-side so the pixel gap closes.
    • Purchase events that survive ad blockers and Safari cookie limits, drawn from your Magento orders by merchants on Adobe Commerce (Magento).

    WHAT FLOWS WHERE

    Magento to Web CAPI, mapped.

    Signals reads the on-site purchase and checkout events from your Magento orders; Signals hashes and consent-screens each record before Meta's Conversions API accepts the web conversions for browser-to-server deduplication.

    Signals reads the on-site purchase and checkout events from your Magento orders; Signals hashes and consent-screens each record before Meta's Conversions API accepts the web conversions for browser-to-server deduplication.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Online stores losing pixel coverage to browser privacy controls, with the records already in Magento orders, customers, and quotes.

    Merchants on Adobe Commerce (Magento) activating Meta's web Conversions API straight from Magento orders.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped API access to Magento, reading only your Magento orders to feed Meta's Conversions API, sized for browser-to-server deduplication.

    2. Map

      Signals reads your Magento orders, and its columns map to Meta's Conversions API in the visual mapper, hashed and checked for browser-to-server deduplication.

    3. Deliver

      On each run, Signals pulls your Magento orders, sends every browser checkout to Meta server-side so the pixel gap closes, and sends only the orders that changed, with browser-to-server deduplication in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Purchase events that survive ad blockers and Safari cookie limits on every run, as Signals reads your Magento orders and sends only the orders that changed.

    Browser purchases Meta can still optimize on from your Magento orders, with API call volume steady because Signals sends only the orders that changed.

    A per-run match report from Meta's Conversions API on browser-to-server deduplication, straight out of your Magento orders.

    ON THE WIRE

    What Web CAPI actually receives.

    signals :: magento.meta-web-capi :: wire

    1. ● signals :: event payload
    2. > POST /events source=magento.web_orders
    3. event_name "Purchase" · event_time 1783902823
    4. em sha256 "5f3a92…" · ph sha256 "a107cd…"
    5. value 2612.00 · currency SAR
    6. ✓ accepted match=88%
    FAQ

    Asked on almost every call.

    How often does the Magento Meta CAPI sync run?

    You set the cadence, from near-real-time to a nightly Magento sync of your Magento orders into Meta. Since Signals sends only the orders that changed, purchase events that survive ad blockers and Safari cookie limits keeps pace and merchants on Adobe Commerce (Magento) watch browser-to-server deduplication. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Magento-sourced Meta CAPI batch expect?

    In Magento, match rate tracks the email and phone quality your Magento orders carry. Clean identifiers land for Meta; blank ones never will. The first Conversions API report shows merchants on Adobe Commerce (Magento) where browser-to-server deduplication needs work, a data-quality task handled in Magento.

    NEXT STEP

    Magento to Meta CAPI, in production this week.