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    CONNECTIONS / Capsule / Capsule to Meta Conversion Leads

    Your Capsule opportunity milestones, wired to Meta Conversion Leads bidding.

    Connect Capsule and point Signals at your Capsule opportunity milestones; it reports lead-stage progress so Meta bids toward qualified pipeline as records change, hashed and consent-checked for Meta.

    Talk to our team Explore the setup

    capsule -> meta-capi-crm :: live

    1. ● capsule → meta.leads :: live
    2. > read lead_pipeline rows=24,382
    3. hash sha256(email,phone) consent=filtered
    4. route meta deliver
    5. ✓ delivered · 20,969 matched

    WHAT THIS ENABLES

    Capsule to Meta CAPI for CRM

    Capsule to Meta CAPI for CRM: your Capsule opportunity milestones, hashed and consent-checked, feed Meta as Signals reports lead-stage progress so Meta bids toward qualified pipeline as records change.

    • Qualified-lead and pipeline signals from your Capsule opportunity milestones activated for Meta, as Signals reports lead-stage progress so Meta bids toward qualified pipeline.
    • Meta bidding tuned to the lead stages that become revenue, drawn from your Capsule opportunity milestones by small sales teams running Capsule.

    WHAT FLOWS WHERE

    Capsule to CAPI for CRM, mapped.

    Signals reads the qualified-lead and pipeline signals from your Capsule opportunity milestones as records change, hashes and screens each record, and posts the lead conversions to Meta's Conversion Leads API, keeping lead-stage selection in view.

    Signals reads the qualified-lead and pipeline signals from your Capsule opportunity milestones as records change, hashes and screens each record, and posts the lead conversions to Meta's Conversion Leads API, keeping lead-stage selection in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Meta lead-gen advertisers whose lead quality swings more than volume, with the records already in Capsule contacts and opportunity milestones.

    Small sales teams running Capsule activating Meta Conversion Leads bidding straight from Capsule opportunity milestones.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Capsule, reading only your Capsule opportunity milestones to feed Meta's Conversion Leads API, sized for lead-stage selection.

    2. Map

      Signals reads your Capsule opportunity milestones, and its columns map to Meta's Conversion Leads API in the visual mapper, hashed and checked for lead-stage selection.

    3. Deliver

      On each run, Signals pulls your Capsule opportunity milestones, reports lead-stage progress so Meta bids toward qualified pipeline, and sends only the records that changed, with lead-stage selection in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Meta bidding tuned to the lead stages that become revenue on every run, as Signals reads your Capsule opportunity milestones and sends only the records that changed.

    Bids weighted to revenue-grade lead stages from your Capsule opportunity milestones, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Meta's Conversion Leads API on lead-stage selection, straight out of your Capsule opportunity milestones.

    ON THE WIRE

    What CAPI for CRM actually receives.

    signals :: capsule.meta-capi-crm :: wire

    1. ● signals :: event payload
    2. > POST /conversion_leads source=capsule.lead_pipeline
    3. event_name "Purchase" · value 3022 SAR
    4. em sha256 "6f2a91…" · ph sha256 "d40c7e…"
    5. lead_id "lsh_52423" · action_source "system_generated"
    6. ✓ accepted pii=hashed-at-ingestion
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    FAQ

    Asked on almost every call.

    How often does the Capsule Meta Conversion Leads sync run?

    Delivery tracks Capsule, run by small sales teams running Capsule: a near-real-time or scheduled sync of your Capsule opportunity milestones feeds Meta on that cadence. Each run sends only the records that changed, so bids weighted to revenue-grade lead stages holds up on lead-stage selection. The live debugger confirms every delivery inline.

    What match rate should a Capsule-sourced Meta Conversion Leads batch expect?

    Match rate follows identifier coverage in your Capsule opportunity milestones, which small sales teams running Capsule control, not Capsule itself. A record with a current hashed email or phone matches for Meta; one missing both cannot. First-run feedback from Conversion Leads API pinpoints lead-stage selection, the number small sales teams running Capsule tune against.

    NEXT STEP

    Capsule to Meta Conversion Leads, in production this week.

    Talk to our team All Capsule use cases