CONNECTIONS / Zithara / Zithara to Meta Conversion Leads
From Zithara customer records to Meta Conversion Leads bidding.
Connect Zithara and point Signals at your Zithara customer records; it reports lead-stage progress so Meta bids toward qualified pipeline as records change, hashed and consent-checked for Meta.
- ● zithara → meta.leads :: live
- > read lead_pipeline rows=21,823
- hash sha256(email,phone) consent=filtered
- route meta deliver
- ✓ delivered · 18,768 matched
WHAT THIS ENABLES
Zithara to Meta CAPI for CRM
Zithara to Meta CAPI for CRM: your Zithara customer records, hashed and consent-checked, feed Meta as Signals reports lead-stage progress so Meta bids toward qualified pipeline as records change.
- Qualified-lead and pipeline signals from your Zithara customer records activated for Meta, as Signals reports lead-stage progress so Meta bids toward qualified pipeline.
- Meta bidding tuned to the lead stages that become revenue, drawn from your Zithara customer records by retail CRM teams running Zithara.
WHAT FLOWS WHERE
Zithara to CAPI for CRM, mapped.
Each sync hands the qualified-lead and pipeline signals from your Zithara customer records to Signals, which hashes and filters every record, then Meta's Conversion Leads API logs the lead conversions for lead-stage selection.
Each sync hands the qualified-lead and pipeline signals from your Zithara customer records to Signals, which hashes and filters every record, then Meta's Conversion Leads API logs the lead conversions for lead-stage selection.
Built for the teams that own the number.
Retail CRM teams running Zithara activating Meta Conversion Leads bidding straight from Zithara customer records.
From kickoff to verified events.
-
Connect
Scoped OAuth access to Zithara, reading only your Zithara customer records to feed Meta's Conversion Leads API, sized for lead-stage selection.
-
Map
Signals reads your Zithara customer records, and its columns map to Meta's Conversion Leads API in the visual mapper, hashed and checked for lead-stage selection.
-
Deliver
On each run, Signals pulls your Zithara customer records, reports lead-stage progress so Meta bids toward qualified pipeline, and sends only the records that changed, with lead-stage selection in the debugger.
What ships with this use case.
Meta bidding tuned to the lead stages that become revenue on every run, as Signals reads your Zithara customer records and sends only the records that changed.
Bids weighted to revenue-grade lead stages from your Zithara customer records, with API call volume steady because Signals sends only the records that changed.
A per-run match report from Meta's Conversion Leads API on lead-stage selection, straight out of your Zithara customer records.
What CAPI for CRM actually receives.
- ● signals :: event payload
- > POST /conversion_leads source=zithara.lead_pipeline
- event_name "Purchase" · value 3307 USD
- em sha256 "6f2a91…" · ph sha256 "d40c7e…"
- lead_id "lsh_64061" · action_source "system_generated"
- ✓ accepted pii=hashed-at-ingestion
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How often does the Zithara Meta Conversion Leads sync run?
You set the cadence, from near-real-time to a nightly Zithara sync of your Zithara customer records into Meta. Since Signals sends only the records that changed, Meta bidding tuned to the lead stages that become revenue keeps pace and retail CRM teams running Zithara watch lead-stage selection. One scoped connection sets it up, cadence adjustable later.
What match rate should a Zithara-sourced Meta Conversion Leads batch expect?
In Zithara, match rate tracks the email and phone quality your Zithara customer records carry. Clean identifiers land for Meta; blank ones never will. The first Conversion Leads API report shows retail CRM teams running Zithara where lead-stage selection needs work, a data-quality task handled in Zithara.
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